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|screenshot = [[Image:YTMND Website.png|300px|The main page of the YTMND website from June 11, 2006.]]
▲ATTN: Please take a moment to read through http://en.wikipedia.org/wiki/Talk:YTMND before making major additions to the article :)
▲-->{{Infobox_Website
|commercial = No
|type = Specialized website community
|reg = Optional
|owner = Max Goldberg/YTMND, Inc.
|author = Max Goldberg
}}
}}'''YTMND''', an [[acronym]] for "'''You're The Man Now, Dog!'''", is a [[website]] [[community]] that centers on the creation of YTMNDs, which are [[web page|pages]] featuring a [[juxtaposition]] of a single image or a simple slideshow, optionally animated and/or tiled, along with optional large zooming text and a looping sound file. Most of these images are created or edited by users. Most YTMNDs are meant to expose or reflect the more inane facets of pop culture.▼
▲
==Origins==
The first YTMND was created in [[2001]] by Max Goldberg at his
Goldberg's new creation inspired others to make similar sites with other [[Film|movie]] and [[television]] quotations (or any other sound clip they wished to use). At first, Goldberg maintained a list and [[mirror (computing)|mirror]] of these sites, but the list soon became exceptionally long. In [[2004]], rather than continuing to maintain the list, Goldberg created "www.ytmnd.com." His site lets anyone become a member and create their own
==History==
[[Image:YTMND Logo.png|thumb|right|The former YTMND logo that is still used when large YTMNDs are clicked on, but need to load.]]
When ytmnd.com first opened, newly created YTMNDs were unmoderated and therefore a certain portion of them were highly offensive. The site's forums were shut down on [[October 14]] [[2004]] after Max Goldberg banned its chief users. Goldberg cited tension between himself and the website's host as his reasoning for the closure. The site as a whole was closed in December 2004 when Goldberg forwarded the site to yourethemannowdog.com without notice.▼
▲When
The site was briefly reopened in January 2005, and then in late March 2005 it relaunched with a number of new features, including moderation of YTMNDs. The site's forums were resurrected soon after the relaunch. In October 2005 a stricter moderation system went into effect that prompted deletion of many YTMNDs and the addition of age verification. YTMNDs deemed "[[NSFW|not safe for work]]" were placed in the ___domain [http://www.ytmnsfw.com ytmnsfw.com]. ▼
▲The site was briefly reopened in [[January]], [[2005]], and then in late [[March]], [[2005]], it relaunched with a number of new features, including moderation of YTMNDs. The site's forums were resurrected soon after the relaunch. In [[October]], [[2005]] a stricter moderation system went into effect that prompted deletion of many YTMNDs and the addition of age verification. YTMNDs deemed "[[NSFW|not safe for work]]" were placed in the ___domain [http://www.ytmnsfw.com ytmnsfw.com].
On [[November 25]] [[2005]], ytmnd.com relaunched on new servers with an entirely redesigned layout. Updates included user names replacing numbers in each YTMND's [[URL]], faster [[cache|caching]], and new content boxes. A feature debuted soon after allowing users to donate money in exchange for increased exposure of their YTMNDs through the main site.▼
▲On [[November 25]], [[2005]],
A significant portion of YTMND history unfolded in January 2006 in what was known as the "YTMND/[[eBaum's World]] War". It began when [[Eric Bauman]], the owner of [[eBaum's World]], hosted and [[Digital watermarking|watermarked]] a [[Lindsay Lohan]] [[montage]] created by a ytmnd.com user on his site without crediting the original author. In response to Bauman's actions, users from ytmnd.com joined users from other [[internet community|internet communities]], namely [[Something Awful]], [[LUElinks]], [[Newgrounds]], [[4chan]], [[fark.com|FARK]], [[Ugoplayer]] (Flashplayer.com) and [[IGN]]. These groups invaded using spam posts, [[DDoS]], repeatedly crashing and ultimately [[Black hat|cracking]] the eBaum's World forums. The attacks began shortly after 11:00 p.m. [[North American Eastern Time Zone|EST]] on [[January 7]], [[2006]] and ended on [[January 10]], [[2006]]. Max Goldberg did not promote or endorse the attacks but rather condemned them. He stated that they had "really crossed the line" and that the actions were a "vulgar display of power" [http://www.ytmnd.com/news/?news_id=13] and went on to say that any YTMND author whose site promoted attacks would have their account deleted [http://www.ytmnd.com/news/?news_id=15]. Goldberg elaborated by saying that the recent conflict had placed both himself and his hosting company in a negative light [http://www.ytmnd.com/news/?news_id=16]. On [[January 10]] eBaum's World alleged the attacks, were a form of [[cyber-terrorism]] [http://ebaumsworld.com/response-01-10-06.html] and on [[January 11]] Neil Bauman (Eric Bauman's father, who works under his son as the Executive Vice President of ebaumsworld), stated publicly that arrests were being made in relation to the attacks [http://www.wcmf.com/Images/Docs/Links/1-11.mp3]. Eventually Goldberg and Bauman came to an agreement, with Bauman removing the image from his site in return for Goldberg removing any reference to "eBaum" from ytmnd.com [http://ytmnd.com/news/?news_id=17]. Despite the resolution of the conflict, ytmnd.com experienced DDoS attacks on the morning of [[January 12]] [http://ytmnd.com/news/?news_id=20]. There are numerous sites promoting and glorifying the attacks or ridiculing eBaumsWorld, particularly "The Bauman Letters: A Dramatic Reading", in which Bauman's cease-and-desist letters is read in the manner of a Shakespearean actor. [http://baumanletters.ytmnd.com/]▼
▲A significant portion of YTMND history unfolded in [[January]], [[2006]] in what was known as the "YTMND/[[eBaum's World]] War
On [[March 3]], [[2006]], YTMND unexpectedly suffered from severe errors believed to originate in the site's PHP code. YTMND creators immediately began turning this glitch into a fad. Countless YTMNDs were made about the glitches. Some even mixed it with other fads for added humor. Some have even cited these attacks to be caused by eBaumsworld.com, but no proof has surfaced.▼
▲On [[March 3]], [[2006]], YTMND unexpectedly suffered from severe errors believed to originate in the site's PHP code. YTMND creators immediately began turning this glitch into a fad. Countless YTMNDs were made about the glitches. Some even mixed it with other fads for added humor. Some have even cited these attacks to be caused by
On [[April 1]], [[2006]] as an [[April Fool's]] Joke, YTMND lost the 'Internet Battle' against eBaum's World and officially and permanently merged with its once rival site. YTMND mocked the layout of eBaum's World; however, clicking a certain link would go back to the old YTMND homepage. The site proclaims "Lindsay Lohan had no comment."▼
▲On [[April 1]], [[2006]], as an [[April Fool's]] Joke, YTMND lost the
On [[April 5]], [[2006]], a new loading feature, written by a YTMND user by the name of Syncan, was implemented on the site. The new feature synchronizes the loading of the image and sound file to match up, making it easier to simulate movie clips. This resolved the "refresh" flaw of the site, where users would have to manually refresh their browsers after loading to synchronize audio and animation.▼
▲On [[April 5]], [[2006]], a new loading feature, written by a YTMND user by the name of "Syncan", was implemented on the site.
On [[April 12]], [[2006]], Max announced the launch of YTMND Radio [http://radio.ytmnd.com/], featuring streaming audio of songs featured in popular ytmnds.
On [[May 10]], [[2006]], a new user site management was created, and the favorites list has been changed. This gives users the option to add their favorite YTMND sites, even if they rate a site a
On [[May 31]], [[2006]], Max updated the terms of service [http://ytmnd.com/info/terms.html] with the "Joshcube
==Fads and memes==
The content of each YTMND site remains one of the most definitive examples of [[meme]]s and [[memetics]] on the Internet. The format of the original YTMND has obviously become self-replicating in nature, and fads in the subject matter of YTMNDs are fairly rampant. As memetic "mutations" occur, new influences come in, [[intertextuality]] builds and some YTMNDs become phenomenally popular. On the heels of such popularity, other members come up with ways to create alternate "spins" on these YTMNDs, after which more "spins" are formed. Many of these fads end up spreading to the web as a whole, if they had not already done so. By this point, the topic of the original YTMND could be, and usually is, considered a fad. Dozens of new fads have sprung up since. YTMND's official [[Wiki]] has composed an
==Media exposure==
In [[2005]], [[CNN]] wrote an article that linked to
▲In [[2005]], [[CNN]] wrote an article that linked to ytmnd.com titled "Tom Cruise Kills Oprah", a reference to a popular YTMND. [[MSNBC]] also featured an article linking to the same YTMND. [http://www.msnbc.msn.com/id/8366702/] The site received further publicity when ''[[The Wall Street Journal]]'' published an article about ytmnd.com and mentioned several popular YTMND creations, linking to many of them through their website. The original "Tom Cruise Kills Oprah" video on which the YTMND is based has also been mentioned on [[Dateline NBC]]'s "The Mank Blog" segment, [[VH1]]'s show "Web Junk 20" and [[CBC Newsworld]]'s [[CBC News: The Hour|The Hour]] with [[George Stroumboulopoulos]].
On the [[February 29]], [[2006]] episode of
In the [[March]], [[2006]] issue of [[Stuff Magazine]], there is a mention of the original "You're the Man Now Dog"
In March 2006,
In the [[June, 2006]] issue of [[Stuff Magazine]], YTMND was again mentioned on page
==External links==
*
*
**[http://radio.ytmnd.com/ YTMND Radio]
**[http://www.yourethemannowdog.com/ yourethemannowdog.com] - The "original" YTMND * [http://www.bitsculptor.org/ytmnd-the-screensaver YTMND: The Screensaver] - Windows screensaver using live YTMND data▼
*
▲*
▲* [http://radio.ytmnd.com/ YTMND Radio]
▲* [http://www.ytmnd.com/wiki/index.php/Fads List of YTMND fads] - From YTMND Wiki
▲* [http://fads.wikia.com FadWiki]
[[Category:2001 establishments]]
[[Category:Comedy websites]]
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