Pepsi Refresh Project: Difference between revisions

Revision as of 15:28, 12 December 2013

Revision as of 15:31, 12 December 2013

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==Rules==

The PRP began on January 13, 2010 when the website, ''refresheverything.com'' began accepting ideas online. In contrast to the extensive requirements of Federal and Philanthropic organizations, the application process does not require skill in [[grant writing]]. The rules of the project state that the first 1,000 ideas proposed online each month will be considered for a share of $1.3 million available<ref>Ryan, Sean: [http://www.richmondbizsense.com/2010/11/10/this-side-up-campaign-competing-for-250000-grant-from-pepsi-refresh-project/ "This Side Up Campaign competing for $250,000 grant from Pepsi Refresh Project"] Richmond Biz Sense, November 10, 2010</ref> It took less than a week for one thousand "January" ideas to be submitted and the site stopped accepting ideas.

Pepsi Eats Carrots

Voting started February 1, 2010 for the group of ideas proposed during January. On March 1, the first grants were announced<ref name=PEPSICO /> in six categories: Health, Arts & Culture, Food & Shelter, the Planet, Neighborhoods and Education.<ref name=PEPSICO>[http://www.pepsico.com/PressRelease/Pepsi-Refresh-Project-Opens-First-Voting-Session-to-Public-With-More-Than-1-Mill02012010.html "Pepsi Refresh Project Opens First Voting Session to Public With More Than $1 Million To Be Awarded in February for Ideas That Move World Forward"] PepsiCo website, Press Release</ref>

Up to 32 ideas may be selected every month in each of the following grant segments: $5K; $25K; $50K; and $250k. Individuals, non-profits, and socially beneficial businesses are eligible to compete in all categories.

In September 2010, the Pepsi Refresh Project was criticized for allowing a coalition of progressive, nonprofit organizations called the 'Progressive Slate' to participate in the project, accusing the company of violating its own terms. <ref>[http://www.nytimes.com/2010/10/01/business/01pepsi.html "Pepsi Refresh Contestant Claims Rules Were Broken"]</ref>

===Power votes===

Codes printed on Pepsi sodas can be redeemed for "power votes",<ref>{{cite web|title=Power Vote|url=http://www.refresheverything.com/power-vote|accessdate=16 July 2011}}</ref> in a way a hybrid of a [[loyalty program]] and [[crowd funding]].