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{{Distinguish|commodification}} |
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{{Economic anthropology|Basic}}
{{Distinguish|commodification}}
In business literature, '''commoditization''' is defined as the process by which [[good (economics)|goods]] that have [[Value (economics)|economic value]] and are distinguishable in terms of attributes (uniqueness or [[brand]]) end up becoming simple [[Commodity|commodities]] in the eyes of the market or [[consumer]]s. It is the movement of a market from differentiated to undifferentiated price competition and from [[Monopoly|monopolistic]] to [[perfect competition]]. This is not to be confused with [[commodification]], which is a Marxist term for things being assigned economic value which they (according to Marxist theory) did not previously possess, by their being produced and presented for sale, as opposed to personal use.<ref>{{cite web |url=http://rushkoff.com/2005/09/04/commodified-vs-commoditized/ |title=Commodified vs. Commoditized |accessdate=2008-07-21 |last=Rushkoff |first=Douglas |authorlink=Douglas Rushkoff |date=2005-09-04}}</ref>
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