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'''Roblox''', stylized as '''RŌBLOX''', is a [[MMORG|massively multiplayer online game]] created and marketed toward children and teenagers aged 8–185-11. In the game, players are able to create their own [[virtual world]], in which they or other [[online]] members may enter and socialize within the blocks of varying shapes, sizes, and [[color]]s.<ref name="cnet">{{cite news|url=http://news.cnet.com/8301-19882_3-20070969-250/roblox-a-virtual-world-of-lego-like-blocks/ |title=Roblox: A virtual world of Lego-like blocks |publisher=[[CNET]] |accessdate=29 February 2012|date = 14 June 2011|last = Needleman|first = Rafe}}</ref> Games on Roblox can be [[script (computing)|script]]ed using a [[Sandbox (computer security)|sandboxed]] edition of [[Lua (programming language)|Lua 5.1]], to affect events that occur in-game and create different [[scenario]]s. The game has been known to be quite educational as children will learn computer programming, stocks, ratios, the advertising world and marketing throughout their choices on Roblox{{Citation needed|date = November 2013}}. The company's main source of [[revenue]] comes from the "''Builders Club''" virtual benefits, in which users who have created an [[User (computing)|account]] may purchase either ''Builders Club'', ''Turbo Builders Club'', or ''Outrageous Builders Club'', otherwise known by users as ''BC, TBC, and OBC'', respectively.<ref name=":1">{{cite news|last=Shedletsky|first=John|title=Builders Club is Coming…|url=http://blog.roblox.com/2007/08/builders-club-is-coming/|publisher=Roblox Corporation|date = 2 August 2007}}</ref>
 
== History and development ==
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At the ''Roblox Game Conference'', Roblox released a system that allowed members with a premium membership to ''trade'' collectible items with other users who have ''Builders Club''. Over time, other features have been added to the system such as increasing the value of a trade, adding Robux to a trade, and owning and trading multiple copies of the same collectible item.<ref>{{cite news|url=http://blog.roblox.com/2013/04/purchase-and-trade-multiple-copies-of-limited-items/ |title=Purchase and Trade Multiple Copies of Limited Items Today |publisher=Roblox Corporation |date=16 August 2013 |accessdate=26 June 2013|last = Venugopal|first = Sairam}}</ref>
 
On 13 January 2012, Roblox announced on the blog that their first ''Hack Week'' had been held. The post announcing it described it as a week where developers worked on projects they chose that they then had to present to the company and that, if considered interesting, could be put further work on.<ref>{{Cite news|title = Hack Week: The Series!|date = 13 January 2012|url = http://blog.roblox.com/2012/01/hack-week-the-series|publisher = Roblox Corporation|accessdate = 19 December 2013|archiveurl = https://web.archive.org/web/20130308210449/http://blog.roblox.com/2012/01/hack-week-the-series|archivedate = 8 March 2013}}</ref> Projects worked on by developers were later described by blog posts during the rest of the year. They included the implementation of the possibility for user interface elements to rotate,<ref>{{Cite news|title = Hack Week: Implementing Rotatable GUIs|date = 1 August 2012|url = http://blog.roblox.com/2012/08/hack-week-implementing-rotatable-guis|archivedate = 2 October 2012|last = Chandrasekaran|first = Deepak|publisher = Roblox Corporation|archiveurl = https://web.archive.org/web/20121002074233/http://blog.roblox.com/2012/08/hack-week-implementing-rotatable-guis/|accessdate = 19 December 2013}}</ref> which was later added to the game engine, the exploration of a system for crafting items,<ref>{{Cite news|title = Hack Week: Exploring a Crafting System in ROBLOX|date = 30 July 2012|url = http://blog.roblox.com/2012/07/exploring-a-crafting-system-in-roblox|last = Lal|first = Navin|publisher = Roblox Corporation|accessdate = 19 December 2013|archivedate = 8 March 2013|archiveurl = https://web.archive.org/web/20130308210306/http://blog.roblox.com/2012/07/exploring-a-crafting-system-in-roblox}}</ref> the suggestion of a system that would allow game developers to connect many games together,<ref>{{Cite news|title = The Big Bang at ROBLOX: Universe Creation|date = 13 January 2012|url = http://blog.roblox.com/2012/01/the-big-bang-at-roblox-universe-creation|last = Lal|first = Navin|publisher = Roblox Corporation|accessdate = 19 December 2013|archiveurl = https://web.archive.org/web/20130308210441/http://blog.roblox.com/2012/01/the-big-bang-at-roblox-universe-creation/|archivedate = 8 March 2013}}</ref> which was also later added to the engine<ref>{{Cite news|title = Game Universes and the Quest for Massive Scale|date = 18 December 2013|last = Haak|first = Andrew|url = http://blog.roblox.com/2013/12/game-universes-and-the-quest-for-massive-scale/|publisher = Roblox Corporation|accessdate = 20 December 2013|archiveurl = https://web.archive.org/web/20131220050214/http://blog.roblox.com/2013/12/game-universes-and-the-quest-for-massive-scale/|archivedate = 20 December 2013}}</ref> and the creation of a mobile website to replace the normal website for tablets and cell phones.<ref>{{Cite news|title = ROBLOX’s Mobile Site, m.roblox.com, Now Live for Testing|date = 24 August 2012|url = http://blog.roblox.com/2012/08/robloxs-mobile-site-m-roblox-com-now-live-for-testing/|last = Teel|first = Toby|publisher = Roblox Corporation|accessdate = 20 December 2013|archiveurl = https://web.archive.org/web/2013030820491120130708204911/http://blog.roblox.com/2012/08/robloxs-mobile-site-m-roblox-com-now-live-for-testing/|archivedate = 8 March 2013}}</ref>
 
On 5 June 2012, Roblox announced that a new water material was released to add to the existing collection of "high scalability" terrain cell materials.<ref>{{cite news|url=http://blog.roblox.com/2012/06/the-water-is-running-in-roblox/ |title=The Water Is Running in ROBLOX |publisher=Roblox Corporation |date=5 June 2012 |accessdate=26 June 2013|first = Andrew|last = Haak}}</ref>
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== Upgrades ==
 
Roblox is [[Pay-to-play it is called a Free-to-play|free game however that is not true as they are uploading constant updates forcing children to play]]pay, although members may purchase memberships to enhance their game experience. One membership option, ''Builders Club'', grants players multiple amenities, including a daily virtual currency stipend of 15 Robux per day. Cards are available for sale in the [[United States of America|US]], [[Canada]], [[Ireland]], [[Australia]], [[New Zealand]], and in the [[United Kingdom|UK]].<ref name=":1">{{cite news|url=http://blog.roblox.com/2010/10/roblox-cards-now-available-at-7-eleven/|title=ROBLOX Cards Now Available at 7-Eleven! |publisher=Roblox Corporation|accessdate=5 October 2010 | date=1 October 2010|last = Shedletsky|first = John}}</ref> Roblox cards can be brought at [[Toys "R" Us|Toys R Us]],<ref>{{cite news|title=ROBLOX Cards now available at Toys R Us!|url=http://blog.roblox.com/2010/09/roblox-cards-now-available-at-toys-r-us-2/|publisher=Roblox Corporation|date = 26 September 2010|last = Herndon|first = Becky Lee}}</ref> [[7-Eleven]],<ref name=":1" /> [[Best Buy]],<ref name=":2">{{cite news|title=ROBLOX Cards Now Available at Best Buy and GameStop|url=http://blog.roblox.com/2010/10/roblox-cards-now-available-at-best-buy-and-gamestop/|publisher=Roblox Corporation|last = Shedletsky|first = John|date = 31 October 2010}}</ref> [[GameStop]],<ref name=":2" /> [[Walmart]],<ref>{{cite news|title=ROBLOX Cards Available at Walmart!|url=http://blog.roblox.com/2011/05/roblox-cards-available-at-walmart/|publisher=Roblox Corporation|date = 16 May 2011|last = Herndon|first = Becky Lee}}</ref> [[Future Shop]],<ref>{{cite news|title=ROBLOX Cards Now Available in Canada!|url=http://blog.roblox.com/2011/09/roblox-cards-now-available-in-canada/|publisher=Roblox Corporation|date = 9 September 2011|last = McGrath|first = Christina}}</ref> [[Target Corporation|Target]],<ref name=":3">{{cite news|title=ROBLOX Game Cards now Available at Target and CVS|url=http://blog.roblox.com/2011/10/roblox-game-cards-now-available-at-target-and-cvs/|publisher=Roblox Corporation|date = 24 October 2011|last = McGrath|first = Christina}}</ref> [[CVS Pharmacy|CVS]],<ref name=":3" /> [[Sainsbury's]],<ref>{{cite news|title=ROBLOX Cards Go International!|url=http://blog.roblox.com/2011/11/roblox-cards-go-international/|publisher=Roblox Corporation|date = 13 November 2011|last = McGrath|first = Christina}}</ref> [[F.y.e.|F.Y.E]],<ref name=":4">{{cite news|title=ROBLOX cards available at F.Y.E. and EB Games|url=http://blog.roblox.com/2012/02/roblox-cards-available-at-f-y-e-and-eb-games/|publisher=Roblox Corporation|date = 8 February 2012|last = McGrath|first = Christina}}</ref> [[EB Games]],<ref name=":4" /> [[Shoppers Drug Mart]], and [[Asda|ASDA]] (Part of the WAL-MART Family), and [[Game (retailer)|GAME]] in the United Kingdom. In addition to normal game cards, Roblox released ''Double Peg'' cards, which are larger than the original cards and have two distinctive "pegs" located on the top. They can currently only be bought at GameStop.<ref>{{cite news|title=ROBLOX Double Peg Card now available at Gamestop|url=http://blog.roblox.com/2011/11/roblox-double-peg-card-now-available-at-gamestop/|publisher=Roblox Corporation|date = 23 November 2011|last = McGrath|first = Christina}}</ref>
 
== Relief funds ==
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The 2011 convention was held at the [[Exploratorium]] in San Francisco, California on 1 August 2011.{{Citation needed|date = November 2013}} At the time, the convention was named the ''Roblox Rally''. Attendants received a free poster, a t-shirt, water bottle, and their own lanyard. Each player who attended also received a free lunch of their choice.
 
=== Mercenary Brother's Legend ===
 
Two players take it upon themselves to attack and destroy military groups. They have access to a network of player information called the mercenary database which has information about most players skills. The users have never been seen after January 14th, xXTechnexXx and Wolfdarkpup.
 
=== Roblox Game Conference 2012 ===