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The term evolved from Sterling's description of the [[spime]] as a central instrumentality of a future 20-30 years from the turn of the century. The Blogject was meant to provide a design framework, or conceptual object around which designers of digital interactive experiences might think about how networked objects might integrate with the social web. That is, how might networked devices participate in a meaningful way with humans to help enhance their understanding of the world around them in a way that goes beyond simple, rote dissemination of raw data? Can networked objects make the world more legible, or help mitigate social practices that are unhealthy or unsustainable?
The notion of the Blogject is explicitly formative. It's meant to describe a concept that might be thought of as the pre-spime, in that it is possible to have a Blogject world today, and one that would help shape the future world of the spime. Blogjects are possibly precursors to the spime, both conceptually and technically.
The significance of the Blogject concept is much less technical than it is about designing networked objects that can help one derive meaningful insights into what is going on in the world. While the notion of the Blogject as a sensor that is merely on a digital network, accessible via the public internet is interesting from a technical perspective, the more substantial motivation has to do with how that sensor data participates in impactful dialogues and conversations.
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