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== Meaning of the video ==
When asked about the origins of the idea of Don’t Hug Me I’m Scared, Becky Sloan responded that she wanted to create something as a response to [[Tame Impala]], a [[psychedelic rock]] band from [[Perth|Perth, Australia]]. She wanted to experiment with different media and animation practices that would make for a psychedelic and eerie mood. Her decision to use the media she worked with was to offer something unique to the art community and use materials that could be manipulated in several ways to give a funky impression without needing to use as much computer animation or design to enhance it.<ref>YCN. “Project Focus: Beck & Joe for Tame Impala.” ycn.org. Web. 17 March 2014. < http://www.ycn.org/magazine/features/33-project-focus-becky-joe-for-tame-impala>.</ref>
Joseph Pelling, when asked about how the film came about, said that the purpose was, ironically, “how not to teach something” and “how an abstract concept like creativity is kind of stupid when people try to teach it in a limited way that [they] do.” In addition, Pelling comments on how the video is open for interpretation, and how, when different people reach different conclusions about the video, they may all be valid in their own right.<ref>Sundance London. 1 May 2012. Directors of Short Films at Sundance London. [Audio Interview]. Retrieved from < http://flicksandthecity.com/interviews-short-film-directors-sundance-london/>. Web. 17 March 2014.</ref>
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