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The user of the mobile device can by picking buttons in the web page cause the big screen to change. The mobile device functions as a [[remote control]]. The advantage is the decoupling of specific hardware requirements for the pair of the mobile device and the big screen. If the mobile device is a cellphone, it only needs a camera and wireless Internet access.
If the big screen shows a browser, then there are paired web pages. One for the small screen, one for the big screen. Microsoft calls this the "Companion Web". In general, the pages in the pair are different. The page for the big screen is essentially a digital poster. It does not need any buttons or selectable links. It can have large graphics. The large screen can be assumed to be on a wired connection, giving it large bandwidth. The small screen page is optimised for low bandwidth across a wireless connection.
SSI is gradually becoming a standard for Digital Signage Implementation, seeking to expand the traditional capabilities of this technology, adopting the modern Internet and 'Connected Devices' concepts. It is related to [[augmented reality]] and the [[Internet of Things]].
Interactive Digital Signage might be a growth engine for traditional digital signage. Interactive capabilities
This Image is a schematic description of SSI implementation:
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