<ref name=Fitchard0>{{cite web|last=Fitchard|first=Kevin|title=Why Qualcomm thinks LTE-broadcast will work where FLO TV failed|url=http://gigaom.com/2013/04/09/why-qualcomm-thinks-lte-broadcast-will-work-where-flo-tv-failed/|accessdate=9 April 2013}}</ref>
The eMBMS service can offer many more TV programs in a specific radio frequency spectrum as compared to traditional terrestrial TV broadcasting., Thesince improved is based by that eMBMBSit is based on the principles of [[Interactive Multicast]], where TV content only is transmitted in where there currently are viewers. The eMBMBS service also provides better [[system spectral efficiency]] than [[video-on-demand]] over traditionall cellular unicasting services, since in eMBMS, each TV program is only transmitted once in each cell, also if there are several viewers of that program in the same cell. The MBSFN transmission mode further isimproves the spectral alsoeffiency, since it is based on the principles of [[Dynamic single frequency networks]] (DSFN),. meaningThis implies that it furtherit improvesdynamically theforms [[system spectral effiency]] by dynamically forming single-frequency networksnetwork]]s (SFNs), i.e. groups of adjacent base stations that sendssend the same signal simultaneously on the same frequency sub-carriers, when there are mobile TV viewers of the same TV program content in the adjacent cells. The LTE [[OFDMA]] downlink modulation and multiple access scheme eliminiates self-interference caused by the SFN:s. Efficient TV transmission using similar combinations of Interacive multicast (IP Multicast) and DSFN has also been suggested for the DVB-T2 and DVB-H systems.<ref>M. Eriksson, S.M. Hasibur Rahman, F. Fraille, M. Sjöström, ”[http://apachepersonal.miun.se/~mageri/myresearch/bmsb2013-Eriksson.pdf Efficient Interactive Multicast over DVB-T2 - Utilizing Dynamic SFNs and PARPS]”, 2013 IEEE International Conference on Computer and Information Technology (BMSB’13), London, UK, June 2013.</ref>
MBMS and [[mobile TV]] was a failure in 3G systems, and was offered by very few mobile operators,, partly because of its limited peak bit rates and capacity, not allowing standard TV video quality, something that LTE with eMBMS does not suffer from.
