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[http://dl.acm.org/citation.cfm?id=2557450]</ref> These technologies lets users in any venue use smart mobile devices to answer a poll/survey/quiz, win coupons and even participate in a game.
It differs from the [[Second screen]] configuration. The latter typically has the first screen being a big screen and the second screen being the smaller screen of a cellphone. Where the small screen cannot affect or control the big screen. The small screen is often used to provide supplementary data on the content of the big screen. In contrast, SSI is distinguished by the small screen being
The big screen shows an identifier of its computer network address. Often, the network is the Internet. The identifier might be in a barcode that is part of the image on the big screen. The mobile device scans the barcode, decodes it and queries a server. The server controls the big screen. When the server gets the query, it extracts the identifier of the big screen. The server can alter the mobile device screen and the big screen in a [[feedback loop]].
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Interactive Digital Signage might be a growth engine for traditional digital signage. Interactive capabilities are gaining increasing attention by retailers, clinics, hotels/restaurants/bars, and other venues that provide service to a 'captive audience'.
[[Muzzley]] is a trend in
This Image is a schematic description of SSI implementation:
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<ref>Green Valley Media - scans the QR code, his mobile device will open an HTML page that will ... control your designated digital Signage
[http://digisignz.com/remote-touch/] </ref>
<ref> Extra details [http://qrcode-coding.wikia.com/wiki/Wiki_for_Coding_QR_Code_Mobile_Apps] </ref>
==References==
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