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== About the Video ==
The setting is among several different backgrounds crafted with felt, paper and other art materials to resemble a realistic setting. The notebook is supposed to die at the end when he fell. The first part of the video portrays a lesson of creativity taught by the teacher who is a puppet resembling a notebook to the students who are also puppets. In the second part of the video, the action drifts away from teaching about creativity; the music shifts from upbeat to the sound of instruments played out of tune to awkward dancing to the puppets interacting with an object with a liquid-like texture resembling a heart and a character spelling out “death” on a surface. The video ends with the main character, the puppet journal, expressing the opposite opinion about the importance of creativity, saying, “Now let’s all agree to never be creative again.” <ref>Don’t Hug Me .I’m Scared. “Don’t Hug me I’m Scared.” youtube.com. Youtube, 29 July 2011. < http://www.youtube.com/watch?v=9C_HReR_McQ>. Web. 17 March 2014.</ref>
Despite the unexpected evolution of the video’s mood, it intends to spread a message of the frivolity of creativity in the contemporary way that we define it. Becky Sloan and Joseph Pelling also uploaded the second version of their video, called Don’t Hug Me I’m Scared II to their website which also subsequently released on different entertainment platforms.<ref>Don’t Hug Me .I’m Scared. “Don’t Hug Me I’m Scared 2 – TIME.” Youtube.com/ Youtube, 8 January 2014. < http://www.youtube.com/watch?v=vtkGtXtDlQA>. Web. 17 March 2014.</ref>
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