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'''Don’t Hug Me I’m Scared''' is a short [[viral video]] produced by Becky Sloan and Joseph Pelling in 2011 consisting of singing and talking puppets discussing the value of [[creativity]]. It was originally released through the artists’ website, beckyandjoes.com and picked up on several other platforms later like [[YouTube]] and KnowYourMeme.com.<ref>Sloan, Becky and Pelling, Joseph. Becky & Joe’s Art. “Awards.” “Festivals.” “Talks.” beckyandjoes.com. Web. 3 March 2014. < http://beckyandjoes.com/where/>.</ref><ref>Don’t Hug Me .I’m Scared. “Don’t Hug me I’m Scared.” youtube.com. Youtube, 29 July 2011. < http://www.youtube.com/watch?v=9C_HReR_McQ>. Web. 17 March 2014.</ref> It is a video made up of characters and props made of plasticine and felt who interact mainly through singing but also through talking while a constant upbeat tune plays in the background. The video is mostly associated with the juxtaposition of a children-like show in the beginning of the video and, after a psychedelic-like cut scene, warps into a wicked form of the first part of the video. It is also known for being open-ended in the way it delivers the message of the video and the contrasts of the first part to the second part which make the message more challenging to decipher.
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