2ergo: Difference between revisions

Revision as of 15:52, 25 June 2014

Revision as of 15:57, 25 June 2014

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{{EngvarB|date=April 2013}}

{{Use dmy dates|date=April 2013}}

{{Infobox Companycompany

|company_namename = 2ergoEagle GroupEye plc

|logo =

|company_logo =

|company_typetype = Public company ({{Aim|RGO}})

|foundation = [[Manchester]], England<br>(1999)

|location_city = [[Manchester]]

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|industry = Mobile phone, Marketing

|key_people =

|homepage = [http://{{url|www.2ergo.com www.2ergo.com]}}

}}

'''2ergoEagle Eye''' is a provider of mobile-phone marketing and messaging services.<ref>{{cite web|last=Thompson |first=Sarah |url=http://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk |title=U.K. Stocks Increase; Yell and British Airways Pace the Advance |publisher=Bloomberg |date=2007-01-29 |accessdate=2014-03-02}}</ref> Formed in 1999, it is based in [[Salford Quays]], near [[Manchester]], England.<ref>{{cite web|author=Kevin Feddy |url=http://www.manchestereveningnews.co.uk/news/business/s/1081960_2ergo_to_move_to_digital_world_centre_in_salford_quays |title=2ergo to move to Digital World Centre in Salford Quays |publisher=Manchester Evening News |date=2010-04-19 |accessdate=2014-03-02}}</ref><ref>{{cite web|url=http://www.thebusinessdesk.com/northwest/news/12484-2ergo-dials-chinese-link.html?news_section=4158 |title=Deals/Restructuring / 2ergo dials Chinese link |publisher=Thebusinessdesk.com |date=2009-06-02 |accessdate=2014-03-02}}</ref>

The company is an international provider of software solutions for mobile phone and Smartphone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking. Its services are used in mobile phone and smartphone marketing, interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions.<ref>{{cite web|url=http://www.crunchbase.com/company/2ergo |title=2ergo &#124; CrunchBase Profile |publisher=Crunchbase.com |date= |accessdate=2014-03-02}}</ref>

==Mobile websites and publishing==

2ergoEagle Eye creates mobile websites has developed mobile websites for brands including [[FOX News]], [[AT&T]], [[NBC Universal]], [[Yahoo!]], [[Australian Broadcasting Corporation (ABC)]], Rightmove and Uno Medios.

The company has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>{{cite web|last=Andrews |first=Robert |url=http://www.guardian.co.uk/media/pda/2010/feb/15/apple-ipad-app-2ergo |title=App developer 2ergo is working on first iPad projects for four clients &#124; Media |publisher=theguardian.com |date=2010-02-15 |accessdate=2014-03-02}}</ref>

==Smartphone applications development solutions==

2ergoEagle Eye has produced Smartphone applications for brands such as FOX Business, [[the Guardian]] (a UK national newspaper) and [[Rightmove]], the largest real estate website in the UK.

Mobile Site Builder is a mobile publishing and content management solution. 2ergo's mobile site builder technology integrates with existing Content Management Systems(CMS) and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.

In November 2011, 2ergoEagle Eye announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section.<ref>[http://www.mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0] {{dead link|date=March 2014}}</ref><ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1466185_2ergo-to-cut-30-jobs |title=2ergo to cut 30 jobs - Manchester Evening News |publisher=Menmedia.co.uk |date=2011-11-28 |accessdate=2014-03-02}}</ref>

==Awards==

'''The Revolution Awards'''

In April 2010 2ergoEagle Eye was recognised for creativity and innovative, winning the “Best Use of Mobile” award for the Rightmove iPhone application.<ref>{{cite web|url=http://www.revolutionawards.com/ |title=Welcome to Brand Republic Digital Awards &#124; Brand Republic Digital Awards |publisher=Revolutionawards.com |date= |accessdate=2014-03-02}}</ref>

'''MMA 2009 Global Awards – Finalist'''

The Mobile Marketing Association awards recognise companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. 2ergoEagle Eye was recognised for "Best Mobile Campaign – Messaging" in Latin America and "Best Mobile Campaign – Cross Media Integration" in India.<ref>{{cite web|url=http://mobithinking.com/blog/mma-global-awards-finalists |title=An abundance of global brands among the MMA Awards finalists (with links to campaigns) |publisher=mobiThinking |date= |accessdate=2014-03-02}}</ref>

'''Mobile Advertising and Marketing Awards (MAMA)'''

Gold and Silver Awards The Mobile Advertising and Marketing Awards recognises technologies, innovations and campaigns that moved the industry forward last year. 2ergoEagle Eye won a Gold Award for “Best Integrated and Cross-Platform Strategy Utilizing Mobile Marketing” for the Army National Guard “Warrior” campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.<ref>{{cite web|url=http://mobithinking.com/blog/mobile-advertising-and-marketing-awards-winners-include-turkcell-admob |title=Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob… |publisher=mobiThinking |date= |accessdate=2014-03-02}}</ref>

'''Mobile Star Awards – Winner'''

Gold Star The Mobile Star Awards recognise the top mobile products, success stories and visionaries as chosen by readers of Mobile Village's free e-newsletter Go Mobile. 2ergoEagle Eye was honoured for its mobile website builder. Read the press release. Webby Awards – Official Honoree Of the more than 8,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honour signifies an outstanding calibre of work.<ref>{{cite web|url=http://www.prlog.org/10142812-2ergo-wins-mobile-star-award-for-swift-mobile-website-publishing-solution.html |title=2ergo Wins Mobile Star Award for Swift Mobile Website Publishing Solution |publisher=PRLog |date=2008-11-18 |accessdate=2014-03-02}}</ref>

'''Deloitte Technology Fast 50 Winner'''

The Fast 50 programme honours business growth, technological innovation and UK entrepreneurial spirit and is one of the UK’s foremost technology award programmes. The Fast 50 award ranks the country’s 50 fastest-growing technology companies based on percentage growth over five years.<ref>{{cite web|url=http://www.mobilemarketingmagazine.com/content/2ergo-make-deloitte-fast-50?quicktabs_ |title=2ergo Make Deloitte Fast 50 |publisher=Mobile Marketing Magazine |date=2008-11-24 |accessdate=2014-03-02}}</ref>

'''Salford Business Awards'''

Winner Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergoEagle Eye was selected as the winner of the "Innovation Award".<ref>[http://87.106.22.153/?OBH=69&ID=116] {{dead link|date=March 2014}}</ref>

==Text messages complaints==

On 18 September 2009, 2ergoEagle Eye were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergoEagle Eye was the service provider.<ref>[http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html] {{dead link|date=March 2014}}</ref><ref>{{cite web|author=Steve Playle |url=http://www.guardian.co.uk/money/2009/oct/24/utext-text-messages |title=UText messages take advantage of my 13-year-old daughter &#124; Money |publisher=The Guardian |date= |accessdate=2014-03-02}}</ref>

In June 2011, 2ergoEagle Eye announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1423567_update-2ergos-share-price-hit-by-new-regulations |title=UPDATE: 2ergo's share price hit by new regulations - Manchester Evening News |publisher=Menmedia.co.uk |date=2011-06-14 |accessdate=2014-03-02}}</ref>

==2011 losses==

In the year to 31 August 2011 2ergoEagle Eye announced pre-tax losses of 2.8 million from 800,000 in 2010. The company blamed this on 'the rapid evolution of the market and changes in industry regulation'<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/s/1466679_2ergo-losses-widen-to-28m |title=2ergo losses widen to £2.8m - Manchester Evening News |publisher=Menmedia.co.uk |date=2011-12-01 |accessdate=2014-03-02}}</ref>

==2012 profit warning & sale of overseas businesses==

In February 2012 the company issued a profit warning and stated they had sold their overseas businesses, 2ergoEagle Eye Americas, 2ergoEagle Eye Australia and 2ergoEagle Eye India. The company said this would help stabilise the business by reducing monthly outgoings by £250,000. They have now focussed their business on a new application, Podifi, which is a mobile [[contactless payment]] and loyalty device.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/deals/s/1486672_2ergo-issues-profits-warning-after-24m-sale |title=2ergo issues profits warning after £2.4m sale - Manchester Evening News |publisher=Menmedia.co.uk |date=2012-02-27 |accessdate=2014-03-02}}</ref>

==References==