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During the 2000s the MMM Program pivoted from its focus solely on operations to include curriculum around [[design thinking]]. This was done partly because operations had become part of the core curriculum at the Kellogg School and also because of the prominent rise of design thinking within the business world. [[Don Norman]] served as director of the MMM Program during this time and oversaw the change from a program focused solely on operations to one more inclusive of design thinking and [[user-centered design]].
In 2013, the MMM Program announced a further shift toward design innovation and product management with a revamp of its curriculum. Prior to this change, MMM students were required to take the same amount of credits as regular two-year MBA graduates of the Kellogg School. With these changes, MMM students now attend a summer quarter of classes before the regular two-year program begins at Kellogg. Prior to this announcement, graduates of the MMM Program received both a Master of Business Administration and a Master of Engineering Management. The class of 2016 and subsequent classes will now receive a [[Master of Business Administration]] and a Master of Design Innovation.<ref>Northwestern University’s Kellogg and McCormick Schools Announce Enhanced MMM Program. Sept. 19, 2013. http://www.kellogg.northwestern.edu/news_articles/press/2013/0919enhancedmmm.aspx</ref>
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