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</ref> in relation to [[big data]] computing.
Social data analysis comprises two main constiuent parts: 1) data generated from social networking sites (or through social applications), and 2) sophisticated analysis of that data, in many cases requiring real-time (or near real-time) data analytics, measurements which understand and appropriately weigh factors such as influence, reach, and relevancy, an understanding of the context of the data being analyzed, and the inclusion of time horizon considerations. In short, social data analytics involves the analysis of social media in order to understand and surface insights which is embedded within the data.<ref name = "IBM Emerging Technology"> [http://www-01.ibm.com/software/ebusiness/jstart/socialdata/ IBM Emerging Technology - jStart - On the Horizon - Social data analytics] </ref>
==Basic Definition==
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