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:Mr. John Smith
:3256 Epiphenomenal Avenue
:Minneapolis, MN 554''16''
In 1967, these were made mandatory for second- and third-class [[bulk mail]]ers, and the system was soon adopted generally. The United States Post Office used a [[cartoon character]], which it called [[Mr. ZIP]], to promote use of the ZIP code. He was often depicted with a legend such as "USE ZIP CODE" in the [[selvage]] of panes of [[Postage stamp|stamps]] or on labels contained in, or the covers of, booklet panes of stamps.
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