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On July 31, 2014, Ladies' Code revealed a teaser image of their new single, "Kiss Kiss" and released a video teaser the following day.<ref>{{cite web |url=http://mwave.interest.me/enewsworld/en/article/72242/ladies-code-releases-new-teaser |title=Ladies Code Puts on Flower Shades in New Teaser Image for ′Kiss Kiss′ |last=Kim |first=Erika |date=July 31, 2014 |work=CJ E&M enewsWorld |publisher=MWave |accessdate=September 29, 2014}}</ref> A second video teaser featuring all of the members recreating kiss scenes such as the fairy tale "[[The Frog Prince]]" was released on August 5, 2014.<ref>{{cite web |url=http://gaonchart.co.kr/news/news_view.php?f_seq=4093&sgenre=kpop |title=레이디스 코드, ‘KISS KISS’ 두 번째 티저 공개 |last=Cho |first=Seong-hun |date=August 5, 2014 |work=Gaon Chart |publisher=Korea Music Content Industry Association |accessdate=September 29, 2014 |language=Korean}}</ref> On August 6, 2014, the music video for "Kiss Kiss" was released online and the single was released on August 7, 2014.<ref>{{cite web |url=http://thestar.chosun.com/site/data/html_dir/2014/08/07/2014080701270.html |title=레이디스 코드, 오늘 정오 새 싱글앨범 'KISS KISS' 전격 발매 |publisher=The Star |date=August 7, 2014 |accessdate=September 3, 2014|language=ko}}</ref><ref>{{cite web |url=https://itunes.apple.com/us/album/kiss-kiss-single/id906932413 |title=Kiss Kiss – Single |publisher=iTunes |accessdate=September 3, 2014}}</ref> The group began promotions for the song on KBS's ''[[Music Bank (TV series)|Music Bank]]'' the following day.<ref>{{cite web |url=http://mwave.interest.me/enewsworld/en/article/72851/ladies-code-releases-mv |title=[Video] Ladies Code Members Fight Over One Man’s Lips in ‘Kiss Kiss’ MV |last=Hong |first=Grace Danbi |date=August 7, 2014 |work=CJ E&M enewsWorld |publisher=MWave |accessdate=November 11, 2014}}</ref>
On September 3, 2014 at around 1:30AM ([[Korean Standard Time|KST]]), the group was involved in a serious car accident while returning to Seoul after attending the recording of KBS "Open Concert" at [[Daegu Gyeongbuk Institute of Science and Technology|DGIST]] (and thus completing promotions for "Kiss Kiss").<ref name="koreatimes">{{cite web |title=Ladies' Code member EunB dies in the car accident |date=September 2, 2014 |publisher=The Korea Times |accessdate=September 2, 2014}}</ref><ref name="openconcert">{{cite web |url=http://www.koreaherald.com/view.php?ud=20140914000146 |title=Final performance of ill-fated Ladies' Code to be revealed on TV |last=Ock |first=Hyun-ju |date=September 14, 2014 |publisher=The Korea Herald |accessdate=September 14, 2014}}</ref> The group's manager, Mr. Park (who was driving the van) had been speeding, driving {{Convert|137|km/h|mph|abbr=on|0}} in a {{Convert|100|km/h|mph|abbr=on|0}} zone for a distance of {{Convert|30|km|miles|abbr=on|0}}.<ref>{{cite web |url=http://www.ytn.co.kr/_ln/0103_201409271149537265 |title=레이디스코드 차량, 사고 당시 137km 과속 |last=Oh |first=Hang-dong |date=September 27, 2014 |publisher=YTN |accessdate=September 28, 2014 |language=Korean}}</ref> Rainy conditions made the road slippery, which caused Park to suddenly lose control of the vehicle, causing the group's van to hydroplane and skid several times before crashing into a protective wall in the vicinity of the [[Singal-dong|Singal Junction]] on [[Yeongdong Expressway]].<ref>{{cite web |script-title=ko:'레이디스 코드' 은비, 교통사고로 숨져 |url=http://www.ytn.co.kr/_ln/0103_201409030531424909 |date=September 3, 2014 |publisher=YTN News |accessdate=September 2, 2014 |language=Korean}}</ref><ref>{{cite web |script-title=ko:레이디스코드 측 "차량 뒷바퀴 빠져 사고, 권리세 중태"(전문포함) |url=http://www.newsen.com/news_view.php?uid=201409030848362410 |date=September 3, 2014 |publisher=Newsen |accessdate=September 2, 2014 |language=Korean}}</ref>
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