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It is conventional to refer to the actual "things" that move from one Participant to another as "deliverables," whether tangible or intangible. If users find it conceptually unusual or contextually difficult to refer to an intangible (informal) thing as a "deliverable," they may, instead, prefer to use an alternative descriptive term "contribution."<ref name="VA 2008"/>
== Complementary analysis ==
After the value network diagram has been prepared, it can be used to perform three complementary analyses:
# exchange analysis: investigation of the general pattern of the exchanges in the network, sufficient reciprocity, existence of weak or inefficient links
# impact analysis: can an involved party create value from the received inputs
# value creation analysis: assessment of the value increases that an output triggers for the customer and how the company itself benefits from it
==See also==
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