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==Overview==
[[File:CARLA brochure 01.tif|thumb|right|CARLA Brochure]]
[[File:CARLA brochure 02.tif|thumb|right|CARLA Brochure]]
In the 1970s, there were not many architectural and engineering firms that recognized the computer’s potential as a tool for financial evaluation. [[Reynolds, Smith & Hills]], a firm in [[Jacksonville]], [[Florida]], produced managing [[software]] designed to organize an array of financials that could help identify a successful development investment strategy.<ref>{{cite journal|title=Economic Probes, Key to Developer’s Success, enhanced by Computers from Building Design and Construction|journal=The Magazine of Commercial and Industrial Building|date=June 1972|publisher=A Cahner’s Publication}}</ref> This application was limited to financial analysis and marked the first phase of computer application in architecture. In 1971, Willis and Associates innovated the computer’s spatial analysis capacities for application in architectural and [[land-use planning|land planning]] practices, foreshadowing the eventual development of [[computer-aided design]] and mapping programs in architecture and urban planning. CARLA was able to produce in a twenty-day period what by traditional methods and analyses would achieve in four to six months, allowing land development and construction to take place more rapidly. This was an important consideration in the 1970s when rates of inflation were rising and construction delays could introduce significant cost increases. CARLA could process “500% more information in 400% less time and at 40% of the cost generated by utilizing the more traditional methods.”<ref>{{cite news|last1=Staff Writer|title=Computer Moves into Land Studies|publisher=S.F., Sunday Examiner & Chronicle|date=September 1973}}</ref>
==Software Development==
[[File:058 CARLA computer room.jpg|thumb|left|CARLA Computer Room]]
[[File:056 CARLA digitizer.jpg|thumb|left|CARLA Digitizer]]
[[File:059 CARLA plotter.jpg|thumb|right|CARLA Plotter]]
[[File:060 CARLA plotter.jpg|thumb|right|CARLA Plotter]]
[[File:062 CARLA Drainage.jpg|thumb|right|CARLA Drainage Plot]]
CARLA was a customized software program conceived by [[Beverly Willis]] and written in house by a [[Harvard Graduate School of Design]] student, Jochen Eigen, designed to analyze prospective land parcels for their development potential as large-scale multi-unit complexes. Jochen Eigen wrote the programming scripts that directed CARLA as the managing software to interface a variety of planning unit concepts with a mapping program that could then process a variety of planning proposals against the site’s fixed fields of relevant data. The data was extracted from traditional analog topographical maps soil analysis, and marketing information.
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