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==Synthetic Control Method models<ref>\Synthetic Control Methods for Comparative Case Studies: Estimating the Effect of California's Tobacco Control Program."Journal of the American Statistical Association, 105(490), 493{505.</ref>==
To construct our synthetic control unit, the vector of weights <math>W=(w_2,w_3,...,w_{J+1})'</math> such that <math> w_j</math> ≥ O, for j=2,...,J+1 and <math>w_2+w_3+...+w_{J+1}=1</math>. Each W represents one particular weighted average of control units and therefore one potential synthetic control unit. The goal is to optimize the W* such that the resulting synthetic control unit best approximates the unit exposed to the
such that:
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