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Since 2011, Cantor has worked on multiple viral projects, including songs and corresponding [[viral videos]], posted on his [[SoundCloud]] and YouTube pages.<ref name=improper>{{cite journal|title=Rob Cantor Is Not A Trampoline, Even If His Career Seems Like One|journal=The Improper|last=Paltrowitz|first=Darren|url=http://www.theimproper.com/music/11848/rob-cantor-trampoline-career/|date=April 7, 2014|access-date=August 2015}}</ref> In 2012, he released the [[comedy music|comedy songs]] "[[Christian Bale]] Is at Your Party" and "[[Shia LaBeouf]]" (also known as "Actual Cannibal Shia LaBeouf").<ref name=improper/> In the song "Shia LaBeouf", Cantor narrates a story about the actor, Shia LaBeouf, as a [[cannibal]]istic [[serial killer]].<ref name=MTV/> Cantor posted a demo of the song to his [[SoundCloud]] page, from which it spread virally.<ref name=MTV/>
On July 1, 2014, Cantor posted a video titled "29 Celebrity Impressions, 1 Original Song", in which he and Tally Hall member Andrew Horowitz performed Cantor's song "Perfect" in 29 different celebrity [[Impressionist (entertainment)|impressions]]. A week later, he released a [[making-of]] video, demonstrating that the act was a [[hoax]] done through audio and video editing, and in fact featured 11 different impressionists.<ref name=DM>{{cite journal|title=Impersonator Rob Cantor who wowed YouTube viewers declares himself a fraud|journal=[[Daily Mail]] |last=Whitelocks |first=Sadie |url=http://www.dailymail.co.uk/news/article-2688814/I-single-impression-Impersonator-wowed-7-2million-YouTube-viewers-mimicking-Shakira-Frank-Sinatra-declares-fraud.html |date=July 11, 2014|access-date=August 2015}}</ref><ref name=wrap>{{cite journal|title=29 Celebrity Impressions Music Video Was a Hoax; Singer Reveals 'Making Of' Video|journal=[[TheWrap]]|last=Sneider|first=Jeff|url=http://www.thewrap.com/29-celebrity-impressions-music-video-was-a-hoax-singer-reveals-making-of-video/|date=July 9, 2014|access-date=August 2015}}</ref>
On October 21, 2014, Cantor posted a video titled "'Shia LaBeouf' – Live", the music video to his 2012 song of the same name. The video is a mockup of a live concert, featuring numerous dancers and performers, primarily the [[Gay Men's Chorus of Los Angeles]], the West Los Angeles Children's Choir, and the Argus Quartet. At the end of the video, the actor Shia LaBeouf is seen applauding the performance.<ref name=time>{{cite journal|title=Shia LaBeouf Doesn't Mind Being Called a Cannibal|journal=[[Time (magazine)|Time]]|last=Worland|first=Justin|url=http://time.com/3537818/shia-labeouf-cannibal/|date=October 24, 2014|access-date=August 2015}}</ref><ref name=NYdaily>{{cite journal|title=Shia LaBeouf gives his approval to wacky 'cannibal' music video|journal=[[Daily News (New York)|Daily News]]|last=Ramisetti|first=Kirthana|url=http://www.nydailynews.com/entertainment/gossip/shia-labeouf-appears-cannibal-music-video-article-1.1983818|date=October 22, 2014|access-date=August 2015}}</ref><ref name=MTV>{{cite journal|title=Here's How You Get Shia LaBeouf in Your Cannibal Music Video|journal=[[MTV News]]|last=Fixell|first=Ethan|url=http://www.mtv.com/news/1974586/shia-labeouf-cannibal-rob-cantor/|date=October 27, 2014|access-date=August 2015}}</ref> Cantor has stated that the video took four months to organize and one day to shoot, and that it was worked on by 161 people, including Cantor's former musical collaborators Zubin Sedghi and Zach Krasman.<ref name=NYdaily/>
===''Not a Trampoline'' and other work===
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