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| coding = [[Lua 5.1]]
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'''[http://www.roblox.com/ Rōblox]''', stylized as '''RŌBLOX''', is a [[massivelymassive multiplayer online game]] created and marketed toward children and teenagers aged 8–18. In the game, players are able to create their own [[virtual world]], in which they or other members may enter and socialize within the blocks of varying shapes, sizes, and [[color]]scolors.<ref name="cnet">{{cite news|url=http://news.cnet.com/8301-19882_3-20070969-250/roblox-a-virtual-world-of-lego-like-blocks/ |title=Roblox: A virtual world of Lego-like blocks |publisher=[[CNET]] |accessdate=29 February 2012|date = 14 June 2011|last = Needleman|first = Rafe}}</ref> Games on Roblox can be [[script (computing)|script]]edscripted using a [[Sandbox (computer security)|sandboxed]] edition of [[Lua (programming language)|Lua 5.1]] to affect events that occur in-game and create different [[scenario]]sscenarios. The company's main source of [[revenue]] comes from players buying Robux, the main virtual currency in the game, and from players buying "''Builders Club''" access, a status which gives virtual benefits to users. Players who have created an [[User (computing)|account]] may purchase either ''Builders Club'', ''Turbo Builders Club'', or ''Outrageous Builders Club'', otherwise known by users as ''BC, TBC,'' and ''OBC'', respectively.<ref name=":1">{{cite news|last=Shedletsky|first=John|title=Builders Club is Coming…|url=http://blog.roblox.com/2007/08/builders-club-is-coming/|publisher=Roblox Corporation|date = 2 August 2007}}</ref>
 
== History and development ==
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On 11 October 2013, body packages became available to all members of Roblox, including those who did not have a premium membership.<ref>{{Cite news|url = http://blog.roblox.com/2013/10/body-packages-now-available-to-all-robloxians/|title = Body Packages Now Available to All ROBLOXians|last = Justus|first = Brad|date = 11 October 2013|work = |accessdate = 18 June 2014|publisher = Roblox Corporation|archiveurl = https://web.archive.org/web/20131016032941/http://blog.roblox.com/2013/10/body-packages-now-available-to-all-robloxians/|archivedate = 16 October 2013}}</ref>
[[File:Roblox.jpg|thumb]]
 
On 22 October 2013, players became able to change their usernames to an unused one for 1000 Robux. The feature also allows the player's original name to be saved in case a user wishes to change back.<ref>{{cite news|last=Medhora|first=Chirag|url=http://blog.roblox.com/2013/10/tired-of-your-username-change-it/|title=Tired of Your Username? Change It!|publisher=Roblox Corporation|date = 22 October 2013}}</ref> On 14 October 2014, one badge was retired and all other badges were redesigned.
 
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== Upgrades ==
 
Roblox is [[Free-to-play|free to play]], although members may purchase monthly memberships to enhance their game experience. One membership option, ''Builders Club'', grants players multiple amenities, including a daily virtual currency stipend of 15 Robux per day. Other membership options include ''Turbo Builders Club'' and ''Outrageous Builders Club'', with each option getting more expensive than the last. Depending on the tier of ''Builders Club'' a player buys, the player can unlock more places to build in, more money to spend, more groups to join, and the ability to create and sell clothing.
 
== Relief funds ==
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=== Roblox Rally 2011 ===
 
The 2011 convention was held at the [[Exploratorium]] in San Francisco, California on 1 August 2011.<ref>{{cite web|last1=Baszucki|first1=David|title=ROBLOX Rally 2011 Report|url=http://blog.roblox.com/2011/08/roblox-rally-2011-report-2/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> At the time, the convention was named the ''Roblox Rally''. Attendants received a free poster, a T-shirt, water bottle, and their own lanyard. Each player who attended also received a free lunch of their choice.
 
=== Roblox Game Conference 2012 ===
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=== 2013 Roblox Film Festival ===
 
There was a ''Roblox Film Festival'' in 2013 which had been previously announced on the blog and which started in late April and ended at midnight on 3 June 2013. Players were allowed to choose from a variety of categories, some applying to the ''Bloxcon'' events and create a short video of varying time lengths. For example, a user might enter a video showing what [[London]] is like. The winning video picked from each category relating to a ''Bloxcon'' was shown at the actual event. The prize is an award under the moniker "BLOXY", mocking the [[Academy Awards|Oscars]].<ref>{{cite news|title=Win a Prestigious Bloxy at the ROBLOX Film Festival!|url=http://blog.roblox.com/2013/04/win-a-prestigious-bloxy-at-the-roblox-film-festival/|publisher=Roblox Corporation|date = 13 April 2013|last = Haak|first = Andrew}}</ref>
 
=== Monthly ''Bloxcasts'' ===