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{{Use dmy dates|date=August 2015}}Again in 2013, Roblox published two hats after [[Typhoon Haiyan]]. For every hat that a player bought, Roblox had either donated 10 cents or 65 cents depending on the hat.<ref>{{cite web|last1=Justus|first1=Brad|title=$3,330.30 Raised for Typhoon Haiyan/Yolanda Relief|url=http://blog.roblox.com/2013/11/3330-30-raised-for-typhoon-haiyanyolanda-relief/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> A total of $3,330.30 was raised from players buying the hats.
{{Use dmy dates|date=August 2015}}
{{multiple issues|
{{primary sources|date=April 2015}}
{{advert|date=April 2015}}
{{too few opinions|date=April 2015}}
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{{Infobox video game
| title = RŌBLOX
| image = ROBLOX Current Logo.png
| developer = Roblox Corporation
| distributor = Roblox Corporation
| engine = ROBLOX Rendering Engine<br />ImPlicitNgine
| platforms = [[Microsoft Windows]], [[Mac OS X]], [[iPad|iPad 2+]], [[iPhone|iPhone 4+]], [[iPod touch|iPod touch 5th generation]], [[Android (operating system)|Android]]. [[Fire OS]],<ref>
{{cite news
| url=http://blog.roblox.com/2014/07/roblox-arrives-on-android/
| title=Roblox Arrives on Android
| first=Andrew
| last=Haak
| date=16 July 2014
| publisher=Roblox Corporation
}}</ref> [[Xbox One]]<ref>http://m.ign.com/articles/2015/09/24/roblox-helps-you-make-your-own-xbox-one-games</ref>
| released = 2004 <br> (as Dynablocks, private alpha) <br> 2005 (Public alpha/beta) <br> 2006 (official)
| genre = [[MMORPG]], physics-based [[sandbox game]]
| modes = [[Multiplayer]]
| coding = [[Lua 5.1]]
}}
'''Roblox''', stylized as '''RŌBLOX''', is a [[massively multiplayer online game]] created and marketed toward children and teenagers aged 8–18. In the game, players are able to create their own [[virtual world]], in which they or other members may enter and socialize within the blocks of varying shapes, sizes, and colors.<ref name="cnet">{{cite news|url=http://news.cnet.com/8301-19882_3-20070969-250/roblox-a-virtual-world-of-lego-like-blocks/ |title=Roblox: A virtual world of Lego-like blocks |publisher=[[CNET]] |accessdate=29 February 2012|date = 14 June 2011|last = Needleman|first = Rafe}}</ref> Games on Roblox can be [[Script (computing)|script]]ed using a [[Sandbox (computer security)|sandboxed]] edition of [[Lua (programming language)|Lua 5.1]] to affect events that occur in-game and create different scenarios. The company's main source of revenue comes from players buying Robux, the main virtual currency in the game, and from players buying "''Builders Club''" access, a status which gives virtual benefits to users. Players who have created an account may purchase either ''Builders Club'', ''Turbo Builders Club'', or ''Outrageous Builders Club'', otherwise known by users as ''BC, TBC,'' and ''OBC'', respectively.<ref name=":1">{{cite news|last=Shedletsky|first=John|title=Builders Club is Coming…|url=http://blog.roblox.com/2007/08/builders-club-is-coming/|publisher=Roblox Corporation|date = 2 August 2007}}</ref>
 
== History and development ==
 
Roblox was created by founder and co-founder David Baszucki and Erik Cassel in 2004 and officially launched into its beta version, titled "Dynablocks" in 2005. Soon, "Dynablocks" was renamed to ROBLOX and the website was officially launched in 2006.<ref name=":2">{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=32789865|title=Roblox Info on BusinessWeek|publisher=[[BusinessWeek]]|accessdate=20 September 2009}}</ref> It was named after a portmanteau of the words ''robots'' and ''blocks''.<ref name=":3">{{cite news|url=http://blog.roblox.com/2009/09/interview-with-telamon/|title=Interview with Telamon|publisher=Roblox Corporation|accessdate=20 September 2009|date = 14 September 2009|last = Herndon|first = Becky Lee}}</ref>
 
=== Development and Beta (2004–2006) ===
 
David Baszucki and Erik Cassel founded Roblox, then known as Dynablocks, in 2004. After a year of development, Dynablocks was renamed ROBLOX and was launched into Beta in 2005. In 2005, people could gain the currency at that time, ''Roblox Points'', by completing single-player mini games developed by Roblox admins. As the game was released publicly in 2006, people came to the game slowly, but eventually the game started growing exponentially to its noticeably large 6 million account base.
 
=== Early history (2006–2009) ===
 
In early 2006, Roblox had one currency, known as ''Roblox Points'', first used like the Player Points, then as an upgrade to your avatar, which was subsequently discontinued and replaced with "Tickets" and "Robux". In mid-2007, Roblox added more customization to user characters to allow items such as hairpieces to be worn.<ref name=":4">{{cite news|url=http://blog.roblox.com/2007/05/more-character-visuals|title=More Character Visuals|publisher=Roblox Corporation|accessdate=22 March 2010|date = 8 May 2007|first = John|last = Shedletsky}}</ref> Roblox badges were first introduced on 22 December 2006.<ref>
{{cite news
| url=http://blog.roblox.com/2006/12/roblox-badges/
| title=ROBLOX Badges
| first=David
| last=Baszucki
| date=22 December 2007
| publisher=Roblox Corporation
| accessdate=15 March 2013
}}</ref> Meshes were added, and so were the abilities of sending friend requests to other players, and sending messages. Other things accomplished in 2006 were searching through players, places, and items, multiplayer places, stats, and inventories.<ref>
{{cite news
| url=http://blog.roblox.com/2007/01/2006-in-review/
| title=2006 in Review
| first=John
| last=Shedletsky
| date=1 January 2007
| publisher=Roblox Corporation
| accessdate=15 March 2013
}}</ref>
 
In 2007, character customization became possible.<ref>
{{cite news
| url=http://blog.roblox.com/2007/01/blox-james-blox/
| title=Blox. James Blox.
| first=John
| last=Shedletsky
| date=12 January 2007
| publisher=Roblox Corporation
| accessdate=15 March 2013
}}</ref> In late January, the abuse report queue was introduced, with the ability for any user to report content as inappropriate through the "Report Abuse" buttons disseminated throughout the site.<ref>
{{cite news
| url=http://blog.roblox.com/2007/01/report-abuse/
| title={{-"}}Report Abuse!!!{{"-}}
| first=Erik
| last=Cassel
| date=31 January 2007
| publisher=Roblox Corporation
| accessdate=15 March 2013
}}</ref> In March 2007, Roblox became compliant with [[COPPA]], with the addition of safe chat, a change which made users who indicated to be under the age of 13 at registration only able to communicate by selecting predefined messages from a menu.<ref>
{{cite web
| url=http://blog.roblox.com/2007/03/a-new-day-dawns/
| title=A New Day Dawns…
| first=John
| last=Shedletsky
| date=27 March 2007
| publisher=Roblox Corporation
| accessdate=15 March 2013
}}</ref> In August 2007, Roblox added ''Builders Club'', a premium membership, and applied server improvements.<ref>{{cite news
| url=http://blog.roblox.com/2007/08/builders-club-is-here/
| title=Builders Club is Here!
| first=John
| last=Shedletsky
| date=16 August 2007
| publisher=Roblox Corporation
}}</ref>
 
=== Exclusive features and game features (2010–2012) ===
 
In 2010, Roblox began creating body shapes which ''Builders Club'' members could purchase using virtual currency.<ref>{{cite news|url=http://blog.roblox.com/2010/05/do-you-need-any-body/|title=Do You Need Any Body?|date = 14 May 2010|last = Shedletsky|first = John|publisher = Roblox Corporation}}</ref> These body shapes were available in the catalog as packages, which included many items that were all obtained when the package was bought. These packages varied in size and price and occasionally went on sale.
 
In the year 2011, more than 5.4 million games were created by users.<ref>
{{cite news
| url=http://blog.roblox.com/2012/02/5-4-million-games-created-in-2011/
| title=5.4 Million Games Created in 2011
| first=David
| last=Baszucki
| date=23 February 2012
| publisher=Roblox Corporation
}}</ref>
 
At the ''Roblox Game Conference'', Roblox released a system that allowed members with a premium membership to ''trade'' collectible items with other users who have ''Builders Club''. Over time, other features have been added to the system such as increasing the value of a trade, adding Robux to a trade, and owning and trading multiple copies of the same collectible item.<ref>{{cite news|url=http://blog.roblox.com/2013/04/purchase-and-trade-multiple-copies-of-limited-items/ |title=Purchase and Trade Multiple Copies of Limited Items Today |publisher=Roblox Corporation |date=16 August 2013 |accessdate=26 June 2013|last = Venugopal|first = Sairam}}</ref>
 
On 13 January 2012, Roblox announced on the blog that their first ''Hack Week'' had been held. The post announcing it described it as a week where developers worked on projects they chose that they then had to present to the company and that, if considered interesting, could be put further work on.<ref>{{Cite news|title = Hack Week: The Series!|date = 13 January 2012|url = http://blog.roblox.com/2012/01/hack-week-the-series|publisher = Roblox Corporation|accessdate = 19 December 2013|archiveurl = https://web.archive.org/web/20130308210449/http://blog.roblox.com/2012/01/hack-week-the-series|archivedate = 8 March 2013}}</ref> Projects worked on by developers were later described by blog posts during the rest of the year. They included the implementation of the possibility for user interface elements to rotate,<ref>{{Cite news|title = Hack Week: Implementing Rotatable GUIs|date = 1 August 2012|url = http://blog.roblox.com/2012/08/hack-week-implementing-rotatable-guis|archivedate = 2 October 2012|last = Chandrasekaran|first = Deepak|publisher = Roblox Corporation|archiveurl = https://web.archive.org/web/20121002074233/http://blog.roblox.com/2012/08/hack-week-implementing-rotatable-guis/|accessdate = 19 December 2013}}</ref> which was later added to the game engine, the exploration of a system for crafting items,<ref>{{Cite news|title = Hack Week: Exploring a Crafting System in ROBLOX|date = 30 July 2012|url = http://blog.roblox.com/2012/07/exploring-a-crafting-system-in-roblox|last = Lal|first = Navin|publisher = Roblox Corporation|accessdate = 19 December 2013|archivedate = 8 March 2013|archiveurl = https://web.archive.org/web/20130308210306/http://blog.roblox.com/2012/07/exploring-a-crafting-system-in-roblox}}</ref> the suggestion of a system that would allow game developers to connect many games together,<ref>{{Cite news|title = The Big Bang at ROBLOX: Universe Creation|date = 13 January 2012|url = http://blog.roblox.com/2012/01/the-big-bang-at-roblox-universe-creation|last = Lal|first = Navin|publisher = Roblox Corporation|accessdate = 19 December 2013|archiveurl = https://web.archive.org/web/20130308210441/http://blog.roblox.com/2012/01/the-big-bang-at-roblox-universe-creation/|archivedate = 8 March 2013}}</ref> which was also later added to the engine<ref>{{Cite news|title = Game Universes and the Quest for Massive Scale|date = 18 December 2013|last = Haak|first = Andrew|url = http://blog.roblox.com/2013/12/game-universes-and-the-quest-for-massive-scale/|publisher = Roblox Corporation|accessdate = 20 December 2013|archiveurl = https://web.archive.org/web/20131220050214/http://blog.roblox.com/2013/12/game-universes-and-the-quest-for-massive-scale/|archivedate = 20 December 2013}}</ref> and the creation of a mobile website to replace the normal website for tablets and cell phones.<ref>{{Cite news|title = ROBLOX’s Mobile Site, m.roblox.com, Now Live for Testing|date = 24 August 2012|url = http://blog.roblox.com/2012/08/robloxs-mobile-site-m-roblox-com-now-live-for-testing/|last = Teel|first = Toby|publisher = Roblox Corporation|accessdate = 20 December 2013|archiveurl = https://web.archive.org/web/20130308204911/http://blog.roblox.com/2012/08/robloxs-mobile-site-m-roblox-com-now-live-for-testing/|archivedate = 8 March 2013}}</ref>
 
On April 1, 2012, Roblox suffered site issues that caused players to get incorrect amounts of Robux. Some assets were uploaded without being reviewed by the moderators. The catalog and the trading systems went offline. The site returned to normal after a day or two.<ref>{{cite news|url=http://blog.roblox.com/2012/04/april-1st-site-issue-and-update/ |title=Site Issues |publisher=Roblox Corporation |date=April 1, 2012 |accessdate=April 2, 2012|first = David|last = Baszucki}}</ref>
 
On 5 June 2012, Roblox announced that a new water material was released to add to the existing collection of "high scalability" terrain cell materials.<ref>{{cite news|url=http://blog.roblox.com/2012/06/the-water-is-running-in-roblox/ |title=The Water Is Running in ROBLOX |publisher=Roblox Corporation |date=5 June 2012 |accessdate=26 June 2013|first = Andrew|last = Haak}}</ref>
 
On 11 December 2012, Roblox released the ability to play games on iOS.<ref>{{cite news|title=ROBLOX Mobile Is Out of Beta: Download and Play Today!|url=http://blog.roblox.com/2012/12/roblox-mobile-is-out-of-beta-download-and-play-today/|publisher=Roblox Corporation|accessdate=14 December 2012|date = 11 December 2012|last = Bromley|first = Dylan}}</ref><ref>{{cite news|url = http://massively.joystiq.com/2012/12/26/mmo-family-roblox-ceo-david-baszucki-talks-mobile-app-plans-fo|title = MMO Family: Roblox CEO David Baszucki talks mobile app, plans for the future|last = Bryan|first = Karen|publisher = Massively|date = 26 December 2012}}</ref><ref>{{cite news|url = http://venturebeat.com/2012/12/12/roblox-mobile-ipad-iphone-now/|title = Roblox goes mobile in time for the holidays|publisher = VentureBeat|date = 12 December 2012|last = Grubb|first = Jeffrey}}</ref><ref>{{cite news |url=http://www.maclife.com/article/news/roblox_brings_millions_user_created_games_ios |title=ROBLOX Brings Millions of User Created Games to iOS |date=12 December 2012 |website=Mac{{!}}Life |last=Clark |first=Matt}}</ref><ref>{{cite news|url = http://www.forbes.com/sites/alexkonrad/2012/12/12/the-worlds-most-popular-kids-site-take-its-games-mobile/|title = The World’s Most Popular Kids Site Takes Its Games Mobile|date = 12 December 2012|publisher = Forbes|last = Konrad|first = Alex}}</ref> The current iOS devices compatible with running Roblox games are the iPad 2 and newer devices including mini, iPhone 4 or newer, and the iPod touch 5th generation. The mobile Roblox application gives users the ability to customize their character, shop in the virtual catalog, play games, view their profile, and respond to messages. Previous to the release of the mobile Roblox application, the company created 20 virtual Roblox tablets. Players who purchased one received a brand new [[iPad 3]].<ref>
{{cite news
| url=http://blog.roblox.com/2012/12/ipad-activity-we-look-at-what-users-traded-to-get-ipads/
| title=iPad Activity We Look at What Users Traded to get iPads
| first=Alan
| last=Fackler
| date=8 December 2012
| publisher=Roblox Corporation
}}</ref>
 
On 21 December 2012, ''featherweight parts'' were introduced. This feature enhanced game performance greatly by decreasing the usage of file space for each part in a place.<ref>{{cite news|url=http://blog.roblox.com/2012/12/featherweight-parts-one-million-parts-one-roblox-world/ |title=Featherweight Parts: One Million Parts, One ROBLOX World |publisher=Roblox Corporation |date=21 December 2012 |accessdate=26 June 2013|first = Simon|last = Kozlov}}</ref>
 
=== Contemporary history (2012–present) ===
 
The co-founder of Roblox, Erik Cassel, died on the morning of 11 February 2013 after a three-year battle with cancer.<ref>{{cite news|last=Baszucki|first=David|url=http://blog.roblox.com/2013/02/in-memory-of-erik-cassel/|title=In Memory of Erik Cassel|publisher=Roblox Corporation|date=12 February 2013|accessdate=12 February 2013}}</ref>
 
The safe chat feature was removed and was replaced by a system based on a [[whitelist]] for users under 13 years old and on a [[Blacklisting|blacklist]] for other users. This new system allows users under the age of 13 to create content on the website, which they were not able to do previously. Any words that are not pre-approved will be replaced with a series of number signs. (#) This has been subject to criticism, because perfectly fine words can be censored. Most children under 13 also typically have difficulty spelling, and misspelled words may be filtered. It applies to all parts of the website and to in-game chat.<ref>{{cite news|url = http://blog.roblox.com/2013/07/new-white-list-system-gives-everyone-a-voice|title = New "White List" System Gives Everyone a Voice|date = 22 July 2013|last = Liu|first = Allen|publisher = Roblox Corporation}}</ref>
 
The lighting system was improved with the addition of [[dynamic lights]] implemented in a [[voxel]]-based fashion.<ref>{{cite news|url = http://www.gamezebo.com/news/2013/05/17/roblox-introduces-new-dynamic-lighting-engine|title = ROBLOX introduces new Dynamic Lighting engine|date = 17 May 2013|last = Jasko|first = Joe|publisher = [[Gamezebo]]}}</ref><ref>{{cite news|url = http://blog.roblox.com/2013/05/lights-on-dynamic-lighting-and-shadows-are-here|title = Lights On: Dynamic Lighting and Shadows are Here|last = Kapoulkine|first = Arseny|publisher = Roblox Corporation|date = 9 May 2013}}</ref> Dynamic lights were later added to the mobile version of Roblox.<ref>{{cite news|url = http://inventorspot.com/articles/roblox_launches_dynamic_lighting_ios|title = Roblox Launches Dynamic Lighting On iOS|last = Greene|first = Nicholas|publisher = InventorSpot|date = 5 July 2013}}</ref><ref>{{cite news|url = http://blog.roblox.com/2013/05/lights-on-dynamic-lighting-and-shadows-are-here|title = Lights On: Dynamic Lighting and Shadows are Here|date = 9 May 2013|publisher = Roblox Corporation|last = Kapoulkine|first = Arseny}}</ref> On 2 October 2013, animations made a debut in Roblox, with an overhaul of the default Roblox character animations along with user made animations allowed.
 
In December 2013, an animation plugin was made available to be used. Users also became able to insert basic humanoids through the interface of the studio.<ref>{{cite news|url = http://blog.roblox.com/2013/10/new-movements-set-stage-for-keyframe-animation-system/|title = New Movements Set the Stage for Keyframe Animation System|date = 2 October 2013|publisher = Roblox Corporation|last = D'Amelio|first = Vince|accessdate=3 October 2013}}</ref>
 
Around August 2013, the minimum price for catalog items increased from 1 ticket or 1 Robux to 300 tickets and 25 Robux for shirts or pants and 120 tickets and 10 robux for T-shirts.<ref>{{cite web|first1=ROBLOX Employees|title=Price Floor: T-Shirts, Shirts, and Pants|url=http://blog.roblox.com/2013/09/price-floor-t-shirts-shirts-and-pants/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> This was met by criticism from the community and it was reduced to 100 tickets and 10 Robux for shirts and pants and 20 tickets and 2 robux for T-shirts.<ref>{{cite web|last1=Justus|first1=Brad|title=Lower Floor Prices for Clothing|url=http://blog.roblox.com/2013/10/lower-floor-prices-for-clothing/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref>
 
On 1 October 2013, Roblox released a feature called ''Developer's Exchange''. The feature allows users to exchange their Robux into USD. The requirements to use the program are a minimum threshold of 100,000 Robux, Outrageous Builders Club, and a valid [[Paypal]] account. The current trade ratio is 500 to 1.<ref>{{cite news|last=Justus|first=Brad|url=http://blog.roblox.com/2013/10/introducing-developer-central-and-the-developer-exchange/|title=Introducing Developer Central and the Developer Exchange|publisher=Roblox Corporation|date=1 October 2013}}</ref>
 
On 11 October 2013, body packages became available to all members of Roblox, including those who did not have a premium membership.<ref>{{Cite news|url = http://blog.roblox.com/2013/10/body-packages-now-available-to-all-robloxians/|title = Body Packages Now Available to All ROBLOXians|last = Justus|first = Brad|date = 11 October 2013|work = |accessdate = 18 June 2014|publisher = Roblox Corporation|archiveurl = https://web.archive.org/web/20131016032941/http://blog.roblox.com/2013/10/body-packages-now-available-to-all-robloxians/|archivedate = 16 October 2013}}</ref>
[[File:Roblox.jpg|thumb]]
On 22 October 2013, players became able to change their usernames to an unused one for 1000 Robux. The feature also allows the player's original name to be saved in case a user wishes to change back.<ref>{{cite news|last=Medhora|first=Chirag|url=http://blog.roblox.com/2013/10/tired-of-your-username-change-it/|title=Tired of Your Username? Change It!|publisher=Roblox Corporation|date = 22 October 2013}}</ref> On 14 October 2014, one badge was retired and all other badges were redesigned.
 
On 24 October 2014, three Roblox employees were fired after an incident that occurred at the end of the 24 hour [[Twitch.tv]] live stream. They thought the live stream had finished, however it was still recording the audio which thousands of children were listening to. For over two minutes, the three administrators started chatting about the website in a very negative way. They were heard swearing numerous times throughout the two minutes and disrespecting the site and other players. After 20 minutes, the administrators quickly pulled down the live stream.<ref>{{cite web|url=https://www.youtube.com/watch?v=db7_q12g4wM|title=Roblox Admins Fired|format=video|author=Quetrix|publisher=[[YouTube]]|date=April 1, 2015|accessdate=October 24, 2014}}</ref>
 
On 31 May 2015, a feature named Smooth Terrain was added, increasing the graphical fidelity and changing the physics engine from a blocky style to a smoother, more photorealistic, style<ref>{{Cite web|title = Roblox user-generated world moves from blocky terrain to smooth 3D|url = http://venturebeat.com/2015/06/01/roblox-user-generated-world-moves-from-blocky-to-smooth-3d-terrain/|website = VentureBeat|accessdate = 3 June 2015}}</ref>
 
In Summer 2015, All combat related badges were discontinued.<ref>{{Cite web|title = Combat badges discontinued |url =http://www.roblox.com/Badges.aspx#Badge3|website = Roblox|accessdate = July 4, 2015}}</ref>
 
On August 4, 2015, Roblox discontinued purchases for lifetime and 6 months Builders Club, Turbo Builders Club, and Outrageous Builders Club.<ref>{{Cite web|title = Discontinuation for lifetime BC, TBC, and OBC.|url = https://en.help.roblox.com/hc/en-us/articles/205324130-Builders-Club-Updates-6-month-and-Lifetime-Memberships|website = Roblox Help|accessdate = August 4, 2015}}</ref>
On October 15, 2015, there was a new chat system that replaced the old one. Also fixed many issues with the old chat and party systems.<ref>{{cite web|url=http://blog.roblox.com/2015/10/new-chats-and-parties-make-playing-with-friends-easier-than-ever/|title=New Chat and Party System|author=Sorcus|publisher=Roblox|date=October 15, 2015|accessdate=October 15, 2015}}</ref>
 
On November 10, 2015 Roblox announced a new Physics Material Properties that allows blocks to be pushed around easier, another object being pushed more easier, and blocks being pushed depending on the terrain type.<ref>{{cite web|url=http://blog.roblox.com/2015/11/announcing-new-physical-material-properties/|title=New Shadows for Humanoids|author=khanovich|publisher=Roblox|date=November 10, 2015|accessdate=November 10, 2015}}</ref>
 
On November 24, 2015, Roblox introduced a new shadows for Humanoids that made players' shadow look realistic.<ref>{{cite web|url=http://blog.roblox.com/2015/11/new-shadows-bring-more-realistic-effects-to-humanoids/|title=New Shadows for Humanoids|author=arsenyk|publisher=Roblox|date=November 24, 2015|accessdate=November 24, 2015}}</ref>
 
== Gameplay ==
 
Players can customize their virtual characters with hundreds of different hats, head shapes, body shapes, clothing, and gear. Players may create their own articles of clothing, which allows for a more personalized in-game experience. However, selling player-created articles of clothing and collectible items require ''Builders Club'', but non-premium players may still create T-shirts, which are decals attached to the front of a player's torso. [[File:Robloxian2.jpg|thumb|left|A second generation (2.0) ROBLOX character, more likely the Robloxian 2.0|alt=]]
 
=== Social interaction ===
 
Players can add other people they meet in the game to their friends list. Since 2011, this can be done inside a game.<ref>
{{cite news
| url=http://wiki.roblox.com/index.php?title=Friends
| title=Friends
| publisher=Roblox Corporation
}}</ref><ref>{{cite news|url=http://blog.roblox.com/2009/07/status-updates-best-friends-and-feeds-oh-my/|title=Status Updates, Best Friends, and Feeds, oh my|publisher=Roblox Corporation|accessdate=23 February 2012|date = 30 July 2009}}</ref> On 4 February 2015, a new update to replace the Friends and Best Friends system, named Friends and Followers,<ref>{{cite web|first1=Sorcus|title=Friends and Followers Makes ROBLOX More Social, and Even More Fun|url=http://blog.roblox.com/2015/02/friends-and-followers-makes-roblox-more-social-and-even-more-fun/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=10 February 2015}}</ref> was introduced. This allows more personal game play if wanted. This update also allows 200 Friends and infinite Followers. Players also have the option join community groups.<ref>{{cite news|url=http://blog.roblox.com/2009/07/social-feature-bonanza/|title=Social Feature Bonanza!|publisher=Roblox Corporation|accessdate=23 February 2012|date = 30 July 2013|last = Brown|first = Tim}}</ref> After joining, players can then advertise their group,<ref>{{cite news|url=http://blog.roblox.com/2011/02/advertise-this-group/|title=Advertise This Group|publisher=Roblox Corporation|accessdate=23 February 2012|date = 3 February 2011|last = Shedletsky|first = John}}</ref> participate in group relations,<ref>{{cite news|url=http://blog.roblox.com/2011/04/group-relationships-feature/|title=Group Relationships Feature!|publisher=Roblox Corporation|accessdate=23 February 2012|last = Herndon|first = Becky Lee|date = 8 April 2011}}</ref> and set their primary group.<ref>{{cite news|url=http://blog.roblox.com/2011/04/group-theory-2/|title=Group Theory|publisher=Roblox Corporation|accessdate=23 February 2012|last = Shedletsky|first = John|date = 28 April 2011}}</ref> On the website and in game, users who are under 13 years old can only use specific words that are part of a whitelist maintained by the Roblox moderators. In contrast, users who are over 13 years old can use any word except words that are part of a blacklist.
 
=== World construction ===
 
[[File:Roblox Studio 2013 Editing Screenshot.jpg|thumb|Editing using Roblox Studio 2013.]]
Players construct games with building bricks or blocks that vary in size, shape, and color using Roblox Studio, a program used for customizing places. Players can use the programming language [[Lua (programming language)|Lua]] to dynamically change the environment of the game.<ref>{{cite news|url=http://kidslike.info/roblox_using_roblox_as_an_educational_programming_language |title=Roblox as an educational program language|publisher=Kids Like|accessdate=24 January 2009|date = 9 December 2008}}</ref> Also, plugins can be developed with Lua to be used in Roblox Studio.<ref>{{cite news|url=http://www.makeuseof.com/tag/roblox-lego-meets-webkinz-equals-fun-games/|title=Roblox - A Cool Lego-Based Free Virtual World for Kids|publisher=makeuseof.com|accessdate=11 October 2009|date = 29 June 2009|last = McDowell|first = Guy}}</ref> Roblox Studio was at February 2013<ref>{{cite news|url=http://blog.roblox.com/2013/02/introducing-roblox-studio-2013/ |title=Introducing ROBLOX Studio 2013|publisher=ROBLOX Blog|accessdate=2 February 2013|date = 2 February 2013}}</ref> replaced with its successor, Roblox Studio 2013. The second version of Studio features a more organized layout, [[static code analysis]], and a new design. Players were initially having problems with the screen shaking, the inability to select parts, and crashes during the first few weeks of the release which was fixed eventually.<ref>{{cite web|last1=Shedletsky|first1=John|title=ROBLOX Studio 2013 Fixes and Improvements Coming Soon|url=http://blog.roblox.com/2013/02/roblox-studio-2013-fixes-and-improvements-coming-soon/|website=http://blog.roblox.com/|publisher=ROBLOX Corportation|accessdate=6 March 2015}}</ref>
 
=== Economy and currency ===
 
Roblox includes two [[virtual economy|virtual currencies]]: tickets and Robux. They can be converted from one to the other with the currency exchange.<ref>{{cite news|url=http://blog.roblox.com/2008/11/its-the-economy/|title=It’s the Economy…|accessdate=19 July 2010|date = 21 November 2008|last = Shedletsky|first = John|publisher = Roblox Corporation}}</ref><ref>{{cite news|url=http://www.forbes.com/sites/alexknapp/2012/01/30/roblox-lets-kids-build-their-own-worlds-online/|title=Roblox Lets Kids Build Their Own Worlds Online|publisher=[[Forbes]]|accessdate=23 February 2012|last = Knapp|first = Alex|date = 30 January 2012}}</ref> Tickets are earned for a variety of activities, such as when places are visited, as a daily login bonus, or for item sales including clothing. In-game items can be sold for either a set price in any type of currency, allowing the buyer to choose which currency they pay with. Robux is earned daily by premium members in varying amounts depending on the user's type of membership. Robux can also be earned through sale of virtual goods or can be purchased directly with money.
 
===DevEx===
 
The developer exchange, widely known in the game as ''DevEx'', is a feature that exchanges the game currency, ''Robux,'' to real cash. This option is only available to users that hold ''Outrageous Builders Club'' and at least 100,000 Robux. Users of the developer exchange can make from $250 USD (100,000 Robux) to $20,000 USD (eight million Robux) in a month.
 
===Mobile gameplay===
Roblox can be played on many Android devices, as well as the iPad 2, the iPhone 4, the iPod touch 5th generation or any successor to one of those Apple devices.<ref name="ROBLOX Corporation">{{cite web|last1=Haak|first1=Andrew|title=Video: Testing Popular ROBLOX Games on the iPad|url=http://blog.roblox.com/2012/10/video-testing-popular-roblox-games-on-the-ipad/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref><ref>{{cite web|last1=Haak|first1=Andrew|title=ROBLOX Arrives on Android|url=http://blog.roblox.com/2014/07/roblox-arrives-on-android/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref><ref>{{cite web|last1=Hendrik|first1=Jack|title=ROBLOX Arrives in the Amazon App Store|url=http://blog.roblox.com/2014/10/roblox-arrives-in-the-amazon-app-store/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> This is done with the Roblox application which can be obtained from the application store. The application allows purchasing items from the catalog that are not available for users not using the mobile application using the currency system of iTunes. The application can be used to view the user's inventory, friends, groups and messages. It can also be used to purchase upgrades (premium memberships or Robux) with the currency system provided by [[iTunes]].
 
During the alpha period, only selected places such as Crossroads, Paintball!, ROBLOX Snowmobiling, Dodgeball!, etc. could be played from the application.<ref name="ROBLOX Corporation"/> The application is now stable and allows any place to be played. However, many places are not adapted to be played on the mobiles, which can result in games being too slow or some games being impossible to play because of the controls that are not available on mobile.
 
=== Holiday traditions ===
 
During holidays like [[Easter]], [[Halloween]], or [[Christmas]], Roblox will adapt the website to resemble the season. For example, during Halloween, the website theme will be black, orange, and purple, with a [[pumpkin]] representing the "o" in ''Roblox''. During Easter, Roblox sets up a level where players can search the world for "eggs" to collect and earn as hats for their character. On Halloween and Christmas, Roblox creates "gifts" that the players can earn or buy. After the gifts are no longer obtainable, they will open after a set period and give players a specific unique item. Unlike other holiday traditions, the 2015 egg hunt had featured games made by developers, other then a Roblox map done the years before. Many of the recent traditions have been sponsored by movies and TV shows, which has been subject to severe criticism from the game's community.
 
== Moderation ==
As Roblox moderators work to maintain a safe environment for children, many aspects of the site are moderated, such as the game's forum and chat logs.<ref>{{cite web|url=https://en.help.roblox.com/entries/221911|title=Community Information, Rules and Guidelines - How Can I Become a Forum Moderator?|date=23 July 2010|accessdate=27 April 2014}}</ref><ref name="Guidelines">{{cite web|url=https://en.help.roblox.com/entries/221897|title=Community Rules and Guidelines|date=23 July 2010|accessdate=27 April 2014}}</ref> If a player violates the conditions of use, a moderation action may be taken on the account, which may be terminated or prevented from using the website for a determined period. When a player's account is deactivated, other users are no longer able to view the user's profile, statistics, or inventory (the profile will be replaced by the message "The item you requested does not exist"), though they can still play games created by the player. Inappropriate usernames are changed to "[Content Deleted]" with several numbers afterwards and the usual removal of the ability to view the profile; similarly, the name of content also deemed inappropriate is also changed to "[Content Deleted]".<ref name=Guidelines />
 
== Website ==
{{Infobox website|url = http://www.roblox.com/|commercial = Yes|registration = Optional but required for most features|type = Online [[videogame]] platform|language = English|owner = David Baszucki|launch_date = January 30, 2004|slogan = Powering Imagination|screenshot = Roblox_Login_Screenshot.png|caption = The Login page for Roblox.com.|logo = Roblox_logo.svg}}The [http://www.roblox.com/ ROBLOX.com website] is the home of Roblox. It contains most of the features that Roblox has, including: the catalog, groups, forums, trades, the blog, and more. The only feature the website does not have is the game client. However, to access the games for the client, you must use the website.
 
=== Forums ===
Roblox.com includes sixteen forums, among these are:
* [http://forum.roblox.com/Forum/ShowForum.aspx?ForumID=46 All Things ROBLOX]
* [http://forum.roblox.com/Forum/ShowForum.aspx?ForumID=14 Help (Technical Support and Account Issues)]
* Suggestions & Ideas
* BLOXfaires & ROBLOX Events
* ROBLOX Talk
* Off Topic
* Clans & Guilds
* Let's Make a Deal
* Game Marketing
* Game Design
* Scripters
* Video Game Central
* Video Creations with ROBLOX
* Ro-Sports
* Pop-Culture (Music/Books/Movies/TV)
* Role-Playing
 
Some forums have been removed, such as politics, which was removed due to heavy [[flame war|flame wars]] within the forum.
 
== Upgrades ==
 
Roblox is [[free to play]], although members may purchase monthly memberships to enhance their game experience. One membership option, ''Builders Club'', grants players multiple amenities, including a daily virtual currency stipend of 15 Robux per day. Other membership options include ''Turbo Builders Club'' and ''Outrageous Builders Club'', with each option getting more expensive than the last. Depending on the tier of ''Builders Club'' a player buys, the player can unlock more places to build in, more money to spend, more groups to join, and the ability to create and sell clothing. Recently, ROBLOX has given non-upgraded users a severe disadvantage which has been subject to criticism.
 
== Relief funds ==
 
In 2010, Roblox published two hats in the virtual catalog that players could purchase to fund for [[earthquake]] relief for the [[2010 Haiti earthquake|Haiti earthquake]]. They were named the "Blue Hat for Haiti", and the "Red Hat for Haiti". For every player who bought the blue hat, Roblox had donated 10 cents to the Red Cross Relief Fund to help Haiti recover.<ref>{{cite news|url=http://www.roblox.com/Blue-Hat-for-Haiti-item?id=20721202 |title=Description of Blue Hat for Haiti On Roblox.|publisher=Roblox Corporation |date=15 January 2010|accessdate=6 March 2014|first=David|last= Baszucki}}</ref>
For every player who bought the Red Hat, Roblox had donated 65 cents to the [[American Red Cross|Red Cross]]<ref>{{cite news|url=http://www.roblox.com/Red-Hat-for-Haiti-item?id=20721217 |title=Description of Red Hat for Haiti On Roblox.|publisher=Roblox Corporation |date=15 January 2010|accessdate=6 March 2014|first=David|last= Baszucki}}</ref> Roblox donated at least $5479 to the Red Cross Relief Fund because of this, after a week of the hats being on sale.<ref>{{cite web|url = http://blog.roblox.com/2010/01/roblox-players-raise-547900-for-haiti-disaster-relief/|title = ROBLOX Players Raise $5479.00 For Haiti Disaster Relief|date = 21 January 2010|accessdate = 25 June 2014|website = Roblox Blog|publisher = Roblox Corporation|last = Shedletsky|first = John}}</ref> In 2011, Roblox also published two hats that players could purchase to raise money for Japan after the [[2011 Tōhoku earthquake and tsunami]]. The Rising Sun Cap and the Japanese Baseball Cap were put into the catalog for players to buy. For every Rising Sun Cap that players bought, Roblox had donated $1.00 to the Red Cross. For every Japanese Baseball Cap that players bought, Roblox had donated 10 cents to the Red Cross.<ref name=":0">{{cite web|url = http://www.roblox.com/Rising-Sun-Cap-item?id=47697235|title = Rising Sun Cap Page|date = 11 March 2011|accessdate = 25 June 2014|website = Roblox|publisher = Roblox Corporation|last = |first = }}</ref><ref name=":5">{{cite web|url = http://www.roblox.com/Japanese-Baseball-Cap-item?id=47697264|title = Japanese Baseball Cap Page|date = 11 March 2011|accessdate = 25 June 2014|website = Roblox|publisher = Roblox Corporation|last = |first = }}</ref><ref name=":6">{{cite web|url = http://blog.roblox.com/2011/03/generosity-by-the-thousands-for-japan/|title = Generosity by the Thousands for Japan!|date = 17 March 2011|accessdate = 25 June 2014|website = Roblox Blog|publisher = Roblox Corporation|last = Baszucki|first = David}}</ref> After only two days of the hats being on sale, $10,445.80 was raised, from 23935 hats being sold.<ref name=":0" /><ref name=":5" /><ref name=":6" />
 
In 2013, Roblox published a hat after the death of their co-founder, Erik Cassel. Every time the hat was bought, Roblox had donated money toward [[cancer research]], as cancer was the cause of Cassel's death.<ref>{{cite news|url=http://blog.roblox.com/2013/02/gear-items-in-remembrance-of-erik-cassel/ |title=Erik Cassel Apparel: Proceeds go to Cancer Research |publisher=Roblox Corporation |date=15 February 2013 |accessdate=26 June 2013|first = David|last = Baszucki}}</ref>
 
Again in 2013, Roblox published two hats after [[Typhoon Haiyan]]. For every hat that a player bought, Roblox had either donated 10 cents or 65 cents depending on the hat.<ref>{{cite web|last1=Justus|first1=Brad|title=$3,330.30 Raised for Typhoon Haiyan/Yolanda Relief|url=http://blog.roblox.com/2013/11/3330-30-raised-for-typhoon-haiyanyolanda-relief/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> A total of $3,330.30 was raised from players buying the hats.
 
== Events ==
Line 241 ⟶ 7:
=== Roblox Rally 2011 ===
 
The 2011 convention was held at the [[Exploratorium]] in San FranciscoheFrancisco, California on 1 August 2011.<ref>{{cite web|last1=Baszucki|first1=David|title=ROBLOX Rally 2011 Report|url=http://blog.roblox.com/2011/08/roblox-rally-2011-report-2/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> At the time, the convention was named the ''Roblox Rally''. Attendants received a free poster, a T-shirt, water bottle, and their own lanyard. Each player who attended also received a free lunch of their choice.
 
=== Roblox Game Conference 2012 ===
 
In 2012, the convention was held at the [[Santa Clara Convention Center]] in Santa Clara, California on 14 July 2012.<ref>{{cite web|last1=Herndon|first1=Becky|title=Confirmed: ROBLOX Game Conference 2012 Event Schedule|url=http://blog.roblox.com/2012/06/confirmed-roblox-game-conference-2012-event-schedule/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> The convention was again renamed, this time as the ''Roblox Game Conference''. Attendees received a poster, and their own lanyard. If tickets were purchased before certain dates, they would also receive extra items such as a T-shirt, a water bottle, virtual gear or a virtual visor, or a combination of these.
 
=== Bloxcon 2013 ===
 
For the first time in its history, the Roblox convention was held outside of its home state. There were three different conventions, each hosted on a separate date.
* The first one was held on 13 July 2013, at the [[Museum of Science and Industry (Chicago)|Museum of Science and Industry]], in Chicago, Illinois.<ref>
{{cite news
| url=http://blog.roblox.com/2013/06/bloxcon-is-coming-which-staff-will-be-where/
| title=BLOXcon Is Coming Which Staff Will be Where
| first=Alan
| last=Fackler
| date=29 June 2013
| publisher=Roblox Corporation
}}</ref>
* The second ''Bloxcon'' was held on 27 July 2013, at the [[Royal Air Force Museum]] in London, England, just a mere two weeks after the first one.<ref>{{cite web|title=ROBLOX is bringing BLOXcon to London on 27 July, 2013!|url=http://bloxcon.roblox.com/bloxcon/london|website=http://bloxcon.roblox.com|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref>
* The third ''Bloxcon ''was held at the [[Intrepid Sea, Air & Space Museum]] in New York City, New York on 10 August 2013.<ref>{{cite web|title=ROBLOX is bringing BLOXcon to New York City on August 10th, 2013!|url=http://bloxcon.roblox.com/bloxcon/new-york-city|website=http://bloxcon.roblox.com/|publisher=ROBLOX Corportation|accessdate=6 March 2015}}</ref>
* The final ''Bloxcon ''was announced in June. The final convention was the Virtual ''Bloxcon'' and was held on 21 September 2013.<ref>{{cite web|title=ROBLOX is hosting a Virtual BLOXcon for all on September 21st, 2013!|url=http://bloxcon.roblox.com/bloxcon/virtualbloxcon|website=http://bloxcon.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref>
 
=== 2013 Roblox Film Festival ===
 
There was a ''Roblox Film Festival'' in 2013 which had been previously announced on the blog and which started in late April and ended at midnight on 3 June 2013. Players were allowed to choose from a variety of categories, some applying to the ''Bloxcon'' events and create a short video of varying time lengths. For example, a user might enter a video showing what London is like. The winning video picked from each category relating to a ''Bloxcon'' was shown at the actual event. The prize is an award under the moniker "BLOXY", mocking the [[Academy Awards|Oscars]].<ref>{{cite news|title=Win a Prestigious Bloxy at the ROBLOX Film Festival!|url=http://blog.roblox.com/2013/04/win-a-prestigious-bloxy-at-the-roblox-film-festival/|publisher=Roblox Corporation|date = 13 April 2013|last = Haak|first = Andrew}}</ref>
 
=== Monthly ''Bloxcasts'' ===
 
On 23 November 2013, it was announced on the blog<ref>{{cite news|title=The First "BLOXcast" Livestream Is December 7th|url=http://blog.roblox.com/2013/11/the-first-bloxcast-livestream-is-december-7th/|date = 23 November 2013|last = Haak|first = Andrew|publisher = Roblox Corporation}}</ref> that beginning 7 December 2013, a livestream titled ''Bloxcast'' would take place every month lasting about one hour and a half. The ''Bloxcasts'' will feature live gameplay from the staff, Q&A sessions, and announcements involving the game and updates.
 
=== 2014 Tour ===
 
On 8 March 2014, Roblox announced that they had partnered with the [[Maker Faire]] organization to hold their conventions in the form of a tour. Beginning in April, Roblox booths would be staffed by the players in their specified city's Maker Faire. A minimum of eight people are needed to run a booth, and if twenty five people commit to staffing the booth, a Roblox staff member will attend the event. The tour runs through the end of 2014.<ref>{{cite news|title=Maker Faire: A New Home for All 2014 ROBLOX Events|url=http://blog.roblox.com/2014/03/maker-faire-a-new-home-for-all-2014-roblox-events/|date = 8 March 2014|last = Herndon|first = Becky|publisher = Roblox Corporation}}</ref>
 
=== Virtual Bloxcon 2014 ===
 
Bloxcon 2014 started on 21 June. Unlike Bloxcon 2013, this one was online the whole convention. It was being livestreamed through twitch.tv and was full of challenges, question and answer sessions, hall of fame inductions, giveaways and new content in the catalog and game.<ref>{{cite web|last1=Haak|first1=Andrew|title=Your Guide to Virtual BLOXcon|url=http://blog.roblox.com/2014/06/your-guide-to-virtual-bloxcon/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref><ref>{{cite web|last1=Fackler|first1=Alan|title=Highlights and Award Winners from Virtual BLOXcon 2014|url=http://blog.roblox.com/2014/06/highlights-and-award-winners-from-virtual-bloxcon-2014/|website=http://blog.roblox.com/|publisher=ROBLOX Corporation|accessdate=6 March 2015}}</ref> In the end, over 125,000 people tuned in to watch Bloxcon 2014. Throughout the day, three "Mysterious ROBLOX Virtual BLOXcon Gifts" were being sold. They could only be gained for a limited time and when they were opened, the users who obtained those gifts got: Classy ROBLOX Bowtie (from the first gift), ROBLOX R Bowler (from the second gift), and 2104 Space Vision Glasses (named because at the beginning of the stream, the stream had it say 2104 instead of 2014; from gift three). You could also get the Virtual BLOXcon Top Hat 2014, earned by buying Robux or Builders Club that day.
 
That 22 June, at midnight (PST), new items were released on the catalog late at night. It was called the "Midnight Sale" and items such as limited faces, hats, and a new variant of a well known collectible item within the game, the dominus.
 
== References ==
{{reflist|30em}}
 
=== ExternalRoblox linksGame Conferenc ===
* [http://www.roblox.com Official] website
 
Retrieved from "https://en.wikipedia.org/wiki/Roblox"