|
| publisher=Roblox Corporation
}}</ref>
=== Exclusive features and game features (2010–2012) ===
In 2010, Roblox began creating body shapes which ''Builders Club'' members could purchase using virtual currency.<ref>{{cite news|url=http://blog.roblox.com/2010/05/do-you-need-any-body/|title=Do You Need Any Body?|date = 14 May 2010|last = Shedletsky|first = John|publisher = Roblox Corporation}}</ref> These body shapes were available in the catalog as packages, which included many items that were all obtained when the package was bought. These packages varied in size and price and occasionally went on sale.
In the year 2011, more than 5.4 million games were created by users.<ref>
{{cite news
| url=http://blog.roblox.com/2012/02/5-4-million-games-created-in-2011/
| title=5.4 Million Games Created in 2011
| first=David
| last=Baszucki
| date=23 February 2012
| publisher=Roblox Corporation
}}</ref>
At the ''Roblox Game Conference'', Roblox released a system that allowed members with a premium membership to ''trade'' collectible items with other users who have ''Builders Club''. Over time, other features have been added to the system such as increasing the value of a trade, adding Robux to a trade, and owning and trading multiple copies of the same collectible item.<ref>{{cite news|url=http://blog.roblox.com/2013/04/purchase-and-trade-multiple-copies-of-limited-items/ |title=Purchase and Trade Multiple Copies of Limited Items Today |publisher=Roblox Corporation |date=16 August 2013 |accessdate=26 June 2013|last = Venugopal|first = Sairam}}</ref>
On 13 January 2012, Roblox announced on the blog that their first ''Hack Week'' had been held. The post announcing it described it as a week where developers worked on projects they chose that they then had to present to the company and that, if considered interesting, could be put further work on.<ref>{{Cite news|title = Hack Week: The Series!|date = 13 January 2012|url = http://blog.roblox.com/2012/01/hack-week-the-series|publisher = Roblox Corporation|accessdate = 19 December 2013|archiveurl = https://web.archive.org/web/20130308210449/http://blog.roblox.com/2012/01/hack-week-the-series|archivedate = 8 March 2013}}</ref> Projects worked on by developers were later described by blog posts during the rest of the year. They included the implementation of the possibility for user interface elements to rotate,<ref>{{Cite news|title = Hack Week: Implementing Rotatable GUIs|date = 1 August 2012|url = http://blog.roblox.com/2012/08/hack-week-implementing-rotatable-guis|archivedate = 2 October 2012|last = Chandrasekaran|first = Deepak|publisher = Roblox Corporation|archiveurl = https://web.archive.org/web/20121002074233/http://blog.roblox.com/2012/08/hack-week-implementing-rotatable-guis/|accessdate = 19 December 2013}}</ref> which was later added to the game engine, the exploration of a system for crafting items,<ref>{{Cite news|title = Hack Week: Exploring a Crafting System in ROBLOX|date = 30 July 2012|url = http://blog.roblox.com/2012/07/exploring-a-crafting-system-in-roblox|last = Lal|first = Navin|publisher = Roblox Corporation|accessdate = 19 December 2013|archivedate = 8 March 2013|archiveurl = https://web.archive.org/web/20130308210306/http://blog.roblox.com/2012/07/exploring-a-crafting-system-in-roblox}}</ref> the suggestion of a system that would allow game developers to connect many games together,<ref>{{Cite news|title = The Big Bang at ROBLOX: Universe Creation|date = 13 January 2012|url = http://blog.roblox.com/2012/01/the-big-bang-at-roblox-universe-creation|last = Lal|first = Navin|publisher = Roblox Corporation|accessdate = 19 December 2013|archiveurl = https://web.archive.org/web/20130308210441/http://blog.roblox.com/2012/01/the-big-bang-at-roblox-universe-creation/|archivedate = 8 March 2013}}</ref> which was also later added to the engine<ref>{{Cite news|title = Game Universes and the Quest for Massive Scale|date = 18 December 2013|last = Haak|first = Andrew|url = http://blog.roblox.com/2013/12/game-universes-and-the-quest-for-massive-scale/|publisher = Roblox Corporation|accessdate = 20 December 2013|archiveurl = https://web.archive.org/web/20131220050214/http://blog.roblox.com/2013/12/game-universes-and-the-quest-for-massive-scale/|archivedate = 20 December 2013}}</ref> and the creation of a mobile website to replace the normal website for tablets and cell phones.<ref>{{Cite news|title = ROBLOX’s Mobile Site, m.roblox.com, Now Live for Testing|date = 24 August 2012|url = http://blog.roblox.com/2012/08/robloxs-mobile-site-m-roblox-com-now-live-for-testing/|last = Teel|first = Toby|publisher = Roblox Corporation|accessdate = 20 December 2013|archiveurl = https://web.archive.org/web/20130308204911/http://blog.roblox.com/2012/08/robloxs-mobile-site-m-roblox-com-now-live-for-testing/|archivedate = 8 March 2013}}</ref>
On April 1, 2012, Roblox suffered site issues that caused players to get incorrect amounts of Robux. Some assets were uploaded without being reviewed by the moderators. The catalog and the trading systems went offline. The site returned to normal after a day or two.<ref>{{cite news|url=http://blog.roblox.com/2012/04/april-1st-site-issue-and-update/ |title=Site Issues |publisher=Roblox Corporation |date=April 1, 2012 |accessdate=April 2, 2012|first = David|last = Baszucki}}</ref>
On 5 June 2012, Roblox announced that a new water material was released to add to the existing collection of "high scalability" terrain cell materials.<ref>{{cite news|url=http://blog.roblox.com/2012/06/the-water-is-running-in-roblox/ |title=The Water Is Running in ROBLOX |publisher=Roblox Corporation |date=5 June 2012 |accessdate=26 June 2013|first = Andrew|last = Haak}}</ref>
On 11 December 2012, Roblox released the ability to play games on iOS.<ref>{{cite news|title=ROBLOX Mobile Is Out of Beta: Download and Play Today!|url=http://blog.roblox.com/2012/12/roblox-mobile-is-out-of-beta-download-and-play-today/|publisher=Roblox Corporation|accessdate=14 December 2012|date = 11 December 2012|last = Bromley|first = Dylan}}</ref><ref>{{cite news|url = http://massively.joystiq.com/2012/12/26/mmo-family-roblox-ceo-david-baszucki-talks-mobile-app-plans-fo|title = MMO Family: Roblox CEO David Baszucki talks mobile app, plans for the future|last = Bryan|first = Karen|publisher = Massively|date = 26 December 2012}}</ref><ref>{{cite news|url = http://venturebeat.com/2012/12/12/roblox-mobile-ipad-iphone-now/|title = Roblox goes mobile in time for the holidays|publisher = VentureBeat|date = 12 December 2012|last = Grubb|first = Jeffrey}}</ref><ref>{{cite news |url=http://www.maclife.com/article/news/roblox_brings_millions_user_created_games_ios |title=ROBLOX Brings Millions of User Created Games to iOS |date=12 December 2012 |website=Mac{{!}}Life |last=Clark |first=Matt}}</ref><ref>{{cite news|url = http://www.forbes.com/sites/alexkonrad/2012/12/12/the-worlds-most-popular-kids-site-take-its-games-mobile/|title = The World’s Most Popular Kids Site Takes Its Games Mobile|date = 12 December 2012|publisher = Forbes|last = Konrad|first = Alex}}</ref> The current iOS devices compatible with running Roblox games are the iPad 2 and newer devices including mini, iPhone 4 or newer, and the iPod touch 5th generation. The mobile Roblox application gives users the ability to customize their character, shop in the virtual catalog, play games, view their profile, and respond to messages. Previous to the release of the mobile Roblox application, the company created 20 virtual Roblox tablets. Players who purchased one received a brand new [[iPad 3]].<ref>
{{cite news
| url=http://blog.roblox.com/2012/12/ipad-activity-we-look-at-what-users-traded-to-get-ipads/
| title=iPad Activity We Look at What Users Traded to get iPads
| first=Alan
| last=Fackler
| date=8 December 2012
| publisher=Roblox Corporation
}}</ref>
On 21 December 2012, ''featherweight parts'' were introduced. This feature enhanced game performance greatly by decreasing the usage of file space for each part in a place.<ref>{{cite news|url=http://blog.roblox.com/2012/12/featherweight-parts-one-million-parts-one-roblox-world/ |title=Featherweight Parts: One Million Parts, One ROBLOX World |publisher=Roblox Corporation |date=21 December 2012 |accessdate=26 June 2013|first = Simon|last = Kozlov}}</ref>
=== Contemporary history (2012–present) ===
| 