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The practice of publishing APIs has allowed web communities to create an open architecture for sharing content and data between communities and applications. In this way, content that is created in one place can be dynamically posted and updated in multiple locations on the web:
* Photos can be shared from sites like [[Flickr]] and [[Photobucket]] to [[Social networking websites|social network]] sites like [[Facebook]] and [[MySpace]].
* Content can be embedded, e.g. embedding a presentation from [[Slide hosting services|SlideShare]] on a [[LinkedIn]] profileprofiles.
* Content can be dynamically posted. Sharing live comments made on [[Twitter]] with a Facebook account, for example, is enabled by their APIs.
* Video content can be embedded on sites served by another host.