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The Behavioural Theory of the Firm |
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''The Behavioural Theory of the Firm'' describes how organizations learn, using (what would now be described as) double-loop learning:
{{Quote|text=An organization ... changes its behavior in response to short-run feedback from the environment according to some fairly well-defined rules. It changes rules in response to longer-run feedback according to more general rules, and so on.|author=R.M. Cyert and J.G. March| source=''The Behavioural Theory of the Firm''<ref>{{cite book |author=Cyert R.M., March J.G |title=''The Behavioral Theory of the Firm |year=1963 |publisher=Prentice-Hall |___location=New Jersey |pages=101-102}}</ref><ref>Quote taken from p. 9 of ''The Blackwell Handbook of Organizational Learning and Knowledge Managment'' (2003) which describes this quote as "an early version of the distinction between single and double-loop learning."</ref>}}
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