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==Production==
This was the feature directorial debut of Lee Won-suk, a graduate of the [[American Film Institute]]. Lee said the film was initially a [[black comedy]], but during its seven-year pre-production, he made compromises in order to make the film more appealing commercially. Nevertheless, he retained the [[satirical]] bent and issues he wanted to highlight, such as [[gender inequality]], and the societal practice where shrewd people are more likely to succeed than those who simply work hard. Though classified as a romantic comedy, Lee called it more of a "fantasy," saying, "In the end, she gets everything she wanted. But that does not happen in real life no matter how earnestly people live their lives."<ref>{{cite web|last=Jung|first=Min-ho|title=Lee Won-suk's debut film touches on winning heart|url=
Lee's background in advertising was also apparent in his incorporation of [[manga]]-like [[computer graphics|screen graphics]] and [[animation]] in the film's backgrounds and visual patterns.<ref>{{cite web|last=Lee|first=Eun-sun|title=Unusual Love Stories: For 100% Success in Love Affair - ''HOW TO USE GUYS WITH SECRET TIPS''|url=http://www.koreanfilm.or.kr/jsp/news/news.jsp?mode=VIEW&seq=2300|work=Korean Film Council|accessdate=2013-07-23|date=8 March 2013}}</ref><ref>{{cite web|last=Young|first=Deborah|title=How to Use Guys With Secret Tips: Film Review|url=http://www.hollywoodreporter.com/review/how-use-guys-secret-tips-429699|work=[[The Hollywood Reporter]]|accessdate=2013-07-23|date=20 March 2013}}</ref>
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