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''[[A Behavioral Theory of the Firm]]'' (1963) describes how organizations learn, using (what would now be described as) double-loop learning:
{{Quote|text=An organization ... changes its behavior in response to short-run feedback from the environment according to some fairly well-defined rules. It changes rules in response to longer-run feedback according to more general rules, and so on.|author=[[Richard Cyert]] and [[James G. March]]| source=''A Behavioural Theory of the Firm''<ref>{{cite book |
== See also ==
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