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For example, Bulow et al. consider the interactions of many [[Imperfect competition|imperfectly competitive]] firms. When an increase in output by one firm raises the marginal revenues of the other firms, production decisions are strategic complements. When an increase in output by one firm lowers the marginal revenues of the other firms, production decisions are strategic substitutes.
A supermodular [[utility function]] is often related to [[complementary goods]]. However, this view is disputed.<ref>{{Cite journal|doi=10.1016/j.jet.2008.06.004 |title=Supermodularity and preferences |journal=Journal of Economic Theory |volume=144 |issue=3 |pages=1004 |year=2009 |last1=Chambers |first1=Christopher P. |last2=Echenique |first2=Federico }}</ref>
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