Processing fluency: Difference between revisions

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Later research observed that high perceptual fluency increases the experience of [[positive affect]].<ref>[[Rolf Reber|Reber, R.]], Winkielman, P. & [[Norbert Schwarz|Schwarz, N.]] (1998). Effects of perceptual fluency on affective judgments. ''Psychological Science'', ''9'', 45–48.</ref> Research with [[psychophysiological]] methods corroborated this positive effect on affective experience: easy-to-perceive stimuli were not only judged more positively but increased activation in the [[zygomaticus major muscle]], the so-called "smiling muscle".<ref>Winkielman, P., & [[John Cacioppo|Cacioppo, J.T.]] (2001). Mind at ease puts a smile on the face: Psychophysiological evidence that processing facilitation increases positive affect. ''Journal of Personality and Social Psychology'', ''81'', 989–1000.</ref> The notion that processing fluency is inherently positive led to the [[processing fluency theory of aesthetic pleasure]],<ref>Reber, R., Schwarz, N., Winkielman, P.: "Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience?", ''Personality and Social Psychology Review'', 8(4):364–382</ref> and it has been used to explain people's negative reactions towards migrants, who appear to be more difficult to process than nonmigrants.<ref>Rubin, M., Paolini, S., & Crisp, R. J. (2010). [https://sites.google.com/site/markrubinsocialpsychresearch/prejudice-and-discrimination-against-migrants-is-it-because-migrants-are-too-hard-to-think-about A processing fluency explanation of bias against migrants]. ''Journal of Experimental Social Psychology, 46,'' 21-28.[http://dx.doi.org/10.1016/j.jesp.2009.09.006 [View<nowiki>]</nowiki>]</ref>
 
Other studies have shown that when presenting people with a factual statement, manipulations that make the statement easier to mentally process—even totally nonsubstantive changes like writing it in a cleaner [[font]] or making it [[rhyme]] or simply repeating it—can alter judgment of the truth of the statement, along with evaluation of the [[intelligence]] of the statement's author.<ref>{{cite news |title=Easy=True |url=http://www.boston.com/bostonglobe/ideas/articles/2010/01/31/easy__true/ |accessdate=2010-02-07 |publisher=The Boston Globe |first=Drake |last=Bennett |date=January 31, 2010}}</ref> This is called the "[[illusion-of-truth effect]]". In one study, people were more likely to judge easy-to-read statements as true.<ref>Reber, R., & Schwarz, N. (1999). Effects of perceptual fluency on judgments of truth. ''Consciousness and Cognition'', ''8'', 338–342.</ref> This means that perceived beauty and judged truth have a common underlying experience, namely processing fluency. Indeed, experiments showed that [[beauty]] is used as an indication for the correctness of mathematical solutions. This supports the idea that beauty is intuitively seen as truth.<ref>Reber, R. Brun, M., & Mitterndorfer, K. (2008). The use of heuristics in intuitive mathematical judgment. ''Psychonomic Bulletin & Review'', ''15'', 1174–1178.</ref> Processing fluency may be one of the foundations of [[Intuition (knowledge)|intuition]]<ref>Topolinski, S., & Strack, F., (2009). The architecture of intuition: Fluency and affect determine intuitive judgments of semantic and visual coherence, and of grammaticality in artificial grammar learning. ''Journal of Experimental Psychology: General'', ''138'' (1), 39–63.<name=Topolinski2009/ref> and the [[Eureka effect|"Aha!" experience]].<ref>Topolinski, S., & Reber, R. (2010). Gaining insight into the "Aha"-experience. ''Current Directions in Psychological Science'', 19, 402-405.<name=Topolinski2010/ref><ref>Wray, H. (2011, January). Aha! The 23-Across Phenomenon. ''APS Observer, 24(1)''.</ref>
 
As high processing fluency indicates that the interaction of a person with the environment goes smoothly,<ref>Winkielman, P., Schwarz, N., Fazendeiro, T., & Reber, R. (2003). The hedonic marking of processing fluency: Implications for evaluative judgment. In J. Musch & K.C. Klauer (Eds.), ''The Psychology of Evaluation: Affective Processes in Cognition and Emotion''. (pp. 189–217). Mahwah, NJ: Lawrence Erlbaum.<name="Winkielman2003"/ref> a person does not need to pay particular attention to the environment. By contrast, low processing fluency means that there are problems in the interaction with the environment which requires more attention and an analytical processing style to solve the problem. Indeed, people process information more shallowly when processing fluency is high and employ an analytical thinking style when processing fluency is low.<ref name=Alter2007/><ref name=Song2008/>
 
A 2010 study demonstrated that the long-known effect of illegible handwriting in an essay on grading is mediated by a lack of processing fluency (and not, for example, negative stereotypes related to illegible writing).<ref name=Greifeneder2010/>
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<ref name=Schwarz2004>{{cite journal|doi=10.1207/s15327663jcp1404_2|ssrn=532222|title=Metacognitive Experiences in Consumer Judgment and Decision Making|journal=Journal of Consumer Psychology|volume=14|issue=4|pages=332–348|year=2004|last1=Schwarz|first1=Norbert}}</ref>
 
<ref name=Song2008>{{cite journal|doi=10.1521/soco.2008.26.6.791|title=Fluency and the Detection of Misleading Questions: Low Processing Fluency Attenuates the Moses Illusion|journal=Social Cognition|volume=26|issue=6|pages=791-799791–799|year=2008|last1=Song|first1=Hyunjin|last2=Schwarz|first2=Norbert}}</ref>
 
<ref name=Topolinski2009>{{cite journal|doi=10.1037/a0014678|title=The architecture of intuition: Fluency and affect determine intuitive judgments of semantic and visual coherence and judgments of grammaticality in artificial grammar learning|journal=Journal of Experimental Psychology: General|volume=138|issue=1|pages=39-63|year=2009|last1=Topolinski|first1=Sascha|last2=Strack|first2=Fritz |url=http://wayback.archive.org/web/20160613102611/http://soco.uni-koeln.de/files/Topolinski_Strack_2009_JEPG_architecture_of_intuition.pdf}}</ref>
 
<ref name=Topolinski2010>{{cite journal|doi=10.1177/0963721410388803|title=Gaining Insight into the "Aha" Experience|journal=Current Directions in Psychological Science|volume=19|issue=6|pages=402-405|year=2010|last1=Topolinski|first1=S.|last2=Reber|first2=R.|ref=harv |url=http://wayback.archive.org/web/20160613103031/https://www.researchgate.net/profile/Rolf_Reber/publication/258127962_Gaining_Insight_Into_the_Aha_Experience/links/547f4f730cf2ccc7f8b91e33.pdf}}</ref>
 
<ref name="Winkielman2003">{{cite book|editor1-last=Musch|editor1-first=Jochen|editor2-last=Klauer|editor2-first=Karl C.|title=The Psychology of Evaluation: Affective Processes in Cognition and Emotion|date=2003|publisher=Lawrence Erlbaum Associates Publishers|___location=Mahwah, NJ|isbn=9781135640590|pages=189–217|url=https://books.google.com/?id=t1h6AgAAQBAJ&lpg=PA195&pg=PA195|language=en|chapter=The hedonic marking of processing fluency: Implications for evaluative judgment|last1=Winkielman|first1=P.|last2=Schwarz|first2=N.|last3=Reber|first3=R.|last4=Fazendeiro|first4=T. |chapter-url=http://wayback.archive.org/web/20160227144950/http://dornsife.usc.edu/assets/sites/780/docs/winkielman_et_al_fluency_hedonic_pri.pdf}}</ref>
 
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