Content deleted Content added
m Robot - Speedily moving category Grants to Category:Grants (money) per CFDS. |
No edit summary |
||
Line 1:
The '''Pepsi Refresh Project''' (PRP) was a 2010 initiative by [[PepsiCo]] to award $20 million in [[Grant (money)|grants]] to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The tagline for this Project was "Every generation refreshes the world" <ref>{{cite web|last1=Zmuda|first1=Natalie|title=A Teaching Moment: Professors Evaluate Pepsi Refresh Project|url=http://adage.com/article/viewpoint/a-teaching-moment-professors-evaluate-pepsi-refresh-project/237629/|website=AdAge|accessdate=31 July 2016}}</ref>The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.<ref>Howard, Brian Clark: [http://www.thedailygreen.com/living-green/blogs/recycling-design-technology/pepsi-refresh-project "Pepsi Refresh Project Inspires Kids to Eat Veggies and Puts Solar Panels in New Orleans"] The Daily Green, November 15, 2010</ref>
In early 2012, Pepsi abandoned the Refresh Project. One opinion is due to declining market share and falling to third place behind Coke and Diet Coke. <ref>Craig Bida: [http://www.mediapost.com/publications/article/186127/why-pepsi-canned-the-refresh-project.html "Why Pepsi Canned The Refresh Project"] MediaPost, October 29, 2012</ref>
Line 10:
Up to 32 ideas may be selected every month in each of the following grant segments: $5K; $25K; $50K; and $250k. Individuals, non-profits, and socially beneficial businesses are eligible to compete in all categories.
When Pepsi Refresh launched, the site saw over 2.5 million visitors when voting went live in February 2010<ref>{{cite web|title=Pepsi|url=http://www.hugeinc.com/case-study/pepsi-refresh|website=Huge|accessdate=31 July 2016}}</ref>. Each month, the 1,000-slot allotment for ideas filled within seconds. The project attracted nearly 3 billion earned media impressions, including more than 1,600 blog posts, 170,000 tweets and 1,300 online news stories, as well as 4 million site registrations and over 61 million votes. Besides claiming prestigious awards such as a Cannes Lion and OMMA Best in Show, Pepsi jumped from number 16 to number 5 on the Forbes list of the country's most reputable brands.
In September 2010, the Pepsi Refresh Project was criticized for allowing a coalition of progressive, nonprofit organizations called the 'Progressive Slate' to participate in the project, accusing the company of violating its own terms. <ref>[http://www.nytimes.com/2010/10/01/business/01pepsi.html "Pepsi Refresh Contestant Claims Rules Were Broken"]</ref>▼
▲In September 2010, the Pepsi Refresh Project was criticized for allowing a coalition of progressive, nonprofit organizations called the 'Progressive Slate' to participate in the project, accusing the company of violating its own terms. <ref>[http://www.nytimes.com/2010/10/01/business/01pepsi.html "Pepsi Refresh Contestant Claims Rules Were Broken"]</ref> In January 2012, the last round of grants were given and the project
===Power votes===
On April 28th 2011, Codes printed on Pepsi sodas can be redeemed for "power votes",<ref>{{cite web|title=Power Vote|url=http://www.refresheverything.com/power-vote|accessdate=16 July 2011}}</ref> in a way a hybrid of a [[loyalty program]] and [[crowd funding]].
This was to combat the idea that the campaign was not driving sales. The "power votes" allowed voters to apply bonus votes to ideas they liked.
==NFL==
| |||