Extended parallel process model: Difference between revisions

Revision as of 23:37, 8 January 2015

Revision as of 18:14, 17 September 2016

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The EPPM model defines four key factors to predict the likely outcome of communications which involve a fear appeal:

* '''Self-Efficacy''' -– The perception the individual has that they are competent to perform the tasks needed to control the risk.

* '''SeverityResponse Efficacy''' -– The perception the individual has ofthat the magnitudeaction if carried out will successfully ofcontrol the threatrisk.

* '''Response EfficacySusceptibility''' -– The perception the individual has thatof thehow actionlikely ifthe carriedthreat outis willto successfully control theimpact riskthem.

* '''SusceptibilitySeverity''' -– The perception the individual has of how likely the threatmagnitude isof tothe impact themthreat.

'''Susceptibility''' - The perception the individual has of how likely the threat is to impact them.

'''Severity''' - The perception the individual has of the magnitude of the threat.

==Outputs==