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| homepage = {{URL|corp.roblox.com}}
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'''Roblox''' (stylized as '''RŌBLOX''') is a [[massively multiplayer online game|MMOG]] created and marketed toward children and teenagers aged 8–18. In the game, players are able to create their own [[virtual world]] and design their own games.<ref name="cnet">{{cite news|url=http://news.cnet.com/8301-19882_3-20070969-250/roblox-a-virtual-world-of-lego-like-blocks/ |title=Roblox: A virtual world of Lego-like blocks |publisher=[[CNET]] |accessdate=29 February 2012|date = 14 June 2011|last = Needleman|first = Rafe}}</ref> Previously, Roblox has been compared to the popular game [[Minecraft|Minecraft]], however while the initial building block concept remains to an extent, it no longer bears any resemblance, and design capabilities far exceed anything possible with Minecraft. Games on Roblox can be [[Script (computing)|script]]ed using a [[Sandbox (computer security)|sandboxed]] edition of [[Lua (programming language)|Lua 5.1]] to affect events that occur in-game and create different scenarios. The company's main source of revenue comes from players buying Robux, the main virtual currency in the game, and from players buying "''Builders Club''" access, a status which gives virtual benefits to users. Players who have created an account may purchase either ''Builders Club'', ''Turbo Builders Club'', or ''Outrageous Builders Club'', otherwise known by users as ''BC, TBC,'' and ''OBC'', respectively.<ref name=":1">{{cite news|last=Shedletsky|first=John|title=Builders Club is Coming…|url=http://blog.roblox.com/2007/08/builders-club-is-coming/|publisher=Roblox Corporation|date = 2 August 2007}}</ref>
 
== History and development ==
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Roblox can be played on many Android devices, as well as the iPad 2, the iPhone 4, the iPod touch 5th generation or any successor to one of those Apple devices.<ref name="ROBLOX Corporation2">{{cite web|url=http://blog.roblox.com/2012/10/video-testing-popular-roblox-games-on-the-ipad/|title=Video: Testing Popular ROBLOX Games on the iPad|website=Roblox Blog|publisher=ROBLOX Corporation|last1=Haak|first1=Andrew|accessdate=6 March 2015}}</ref><ref>{{cite web|url=http://blog.roblox.com/2014/07/roblox-arrives-on-android/|title=ROBLOX Arrives on Android|website=Roblox Blog|publisher=ROBLOX Corporation|last1=Haak|first1=Andrew|accessdate=6 March 2015}}</ref><ref>{{cite web|url=http://blog.roblox.com/2014/10/roblox-arrives-in-the-amazon-app-store/|title=ROBLOX Arrives in the Amazon App Store|website=Roblox Blog|publisher=ROBLOX Corporation|last1=Hendrik|first1=Jack|accessdate=6 March 2015}}</ref> This is done with the Roblox application which can be obtained from the application store. The application allows purchasing items from the catalog that are not available for users not using the mobile application using the currency system of [[iTunes]]. The application can be used to view the user's inventory, friends, groups, and messages. It can also be used to purchase upgrades (premium memberships or Robux) with the currency system provided by iTunes and [[Google Play]].
 
During the alpha period, only selected places such as Crossroads, Paintball!, ROBLOX Snowmobiling, Dodgeball!, etc. could be played from the application.<ref name="ROBLOX Corporation2" /> The application is now stable and allows any place to be played. However, many places are not adapted to be played on the mobiles, which can result in games being too slow or some games being impossible to play because of the controls that are not available on mobile. Additionally, some games are simply unable to load due to size and complexity, for example the popular and leading tactical shooter
 
=== Holiday traditions ===