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'''NetObjects, Inc.''' is a software company founded in 1995 by [[Samir Arora]], David Kleinberg, [[Clement Mok]] and Sal Arora. The company is best known for the development of [[NetObjects Fusion]], a [[web design]] application for [[small and medium enterprises]] with designers who need complete control over [[page layout]] and a similar [[Graphical user interface|user interface]] as [[desktop publishing]] applications.
In its first phase, NetObjects was based in [[Redwood City, California]], and ceased operations in 2001 after selling its assets to [[Website Pros]] (now [[Web.com]]) and a portfolio of patents to [[Macromedia]].
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=== Challenges and crisis ===▼
However, several factors led NetObjects to a [[crisis]] starting in 2000.<ref name="NetObj-FY2000">{{cite web▼
| url = http://www.prnewswire.co.uk/cgi/news/release?id=57873▼
| title = NetObjects, Inc. announces fourth quarter and fiscal year-end 2000 results▼
| publisher = PR Newswire Europe Ltd.▼
| accessdate = March 5, 2008▼
Tough [[competition]] from [[Microsoft]], [[Macromedia]] and [[Adobe Systems|Adobe]] put pressure on [[market share]] and falling prices of web-design [[Application software|application]]s affected revenues.<ref name="Tristram">{{cite web▼
| url = http://www.zdnet.com/zdnn/content/pcwk/1410/pcwk0039.html▼
| last = Tristram▼
| first = Claire▼
| title = Crowded House▼
| work = ZDNet▼
| publisher = Ziff-Davis Publishing Company▼
| date = March 10, 1997▼
| accessdate = June 28, 2008▼
| archiveurl = https://web.archive.org/web/19991007050446/http://www.zdnet.com/zdnn/content/pcwk/1410/pcwk0039.html▼
| archivedate = 1999-10-07▼
Technical demands for large business web sites changed and required direct access of [[programmer]]s to [[HTML]] [[Source code|code]] — which NetObjects Fusion was not designed for.<ref name="Another-upgrade">{{cite web▼
| url = http://groups.google.de/group/netobjects.fusion30.gen-discussion-windows/browse_thread/thread/da47321c078354c2/b9212481a8bd5853▼
| title = 'Another' Upgrade?▼
| work = netobjects.fusion30.gen-discuss▼
| publisher = Google Groups▼
| date = December 9–21, 1998▼
| accessdate = March 5, 2008▼
Its target market were designers who need complete control over [[page layout]] and a similar [[Graphical user interface|user interface]] as [[desktop publishing]] applications.▼
=== Shift in strategy ===
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| accessdate = July 6, 2008
}}</ref>
▲=== Challenges and crisis ===
▲However, several factors led NetObjects to a [[crisis]] starting in 2000.<ref name="NetObj-FY2000">{{cite web
▲ | url = http://www.prnewswire.co.uk/cgi/news/release?id=57873
▲ | title = NetObjects, Inc. announces fourth quarter and fiscal year-end 2000 results
▲ | publisher = PR Newswire Europe Ltd.
▲ | accessdate = March 5, 2008
▲}}</ref> Tough [[competition]] from [[Microsoft]], [[Macromedia]] and [[Adobe Systems|Adobe]] put pressure on [[market share]] and falling prices of web-design [[Application software|application]]s affected revenues.<ref name="Tristram">{{cite web
▲ | url = http://www.zdnet.com/zdnn/content/pcwk/1410/pcwk0039.html
▲ | last = Tristram
▲ | first = Claire
▲ | title = Crowded House
▲ | work = ZDNet
▲ | publisher = Ziff-Davis Publishing Company
▲ | date = March 10, 1997
▲ | accessdate = June 28, 2008
▲ | archiveurl = https://web.archive.org/web/19991007050446/http://www.zdnet.com/zdnn/content/pcwk/1410/pcwk0039.html
▲ | archivedate = 1999-10-07
▲}}</ref> Also, long-term revenue effects of bundling deals in the [[software industry]] are controversial.<ref name="Bundling-discussions"/> NetObjects slashed prices for NetObjects Fusion from release 1.0 to release 4.0 by more than 50%. Older versions stayed in distribution for even lower prices. Technical demands for large business web sites changed and required direct access of [[programmer]]s to [[HTML]] [[Source code|code]] — which NetObjects Fusion was not designed for.<ref name="Another-upgrade">{{cite web
▲ | url = http://groups.google.de/group/netobjects.fusion30.gen-discussion-windows/browse_thread/thread/da47321c078354c2/b9212481a8bd5853
▲ | title = 'Another' Upgrade?
▲ | work = netobjects.fusion30.gen-discuss
▲ | publisher = Google Groups
▲ | date = December 9–21, 1998
▲ | accessdate = March 5, 2008
▲}}</ref> Its target market were designers who need complete control over [[page layout]] and a similar [[Graphical user interface|user interface]] as [[desktop publishing]] applications.
=== IBM decisions and sale of NetObjects ===
|