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'''Roblox''' (stylized as '''RŌBLOX''') is a [[massively multiplayer online game|MMOG]] created and marketed toward children and teenagers aged 8–18. In the game, players are able to create their own [[virtual world]] and design their own games.<ref name="cnet">{{cite news|url=http://news.cnet.com/8301-19882_3-20070969-250/roblox-a-virtual-world-of-lego-like-blocks/ |title=Roblox: A virtual world of Lego-like blocks |publisher=[[CNET]] |accessdate=29 February 2012|date = 14 June 2011|last = Needleman|first = Rafe}}</ref> Games on Roblox can be [[Script (computing)|script]]ed using a [[Sandbox (computer security)|sandboxed]] edition of [[Lua (programming language)|Lua 5.1]] to affect events that occur in-game and create different scenarios. The company's main source of revenue comes from players buying Robux, the main virtual currency in the game, and from players buying "''Builders Club''" access, a status which gives virtual benefits to users. Players who have created an account may purchase either ''Builders Club'', ''Turbo Builders Club'', or ''Outrageous Builders Club'', otherwise known by users as ''BC, TBC,'' and ''OBC'', respectively.<ref name=":1">{{cite news|last=Shedletsky|first=John|title=Builders Club is Coming…|url=http://blog.roblox.com/2007/08/builders-club-is-coming/|publisher=Roblox Corporation|date = 2 August 2007}}</ref>
 
== History and development ==
 
Roblox was created by founder and co-founder David Baszucki and Erik Cassel in 2004 and officially launched into its beta version, titled "Dynablocks" in 2004. Soon, "Dynablocks" was renamed to ROBLOX in 2005 and the website was officially launched in 2006.<ref name=":2">{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=32789865|title=Roblox Info on BusinessWeek|publisher=[[BusinessWeek]]|accessdate=20 September 2009}}</ref> It was named after a portmanteau of the words ''robots'' and ''blocks''.<ref name=":3">{{cite news|url=http://blog.roblox.com/2009/09/interview-with-telamon/|title=Interview with Telamon|publisher=Roblox Corporation|accessdate=20 September 2009|date = 14 September 2009|last = Herndon|first = Becky Lee}}</ref> Roblox is still in the beta stages today.
 
After a year of development, Dynablocks was renamed ROBLOX and was launched into beta in 2005. In 2005, people could gain the currency at that time, ''Roblox Points'', by completing single-player mini games developed by Roblox admins. As the game was released publicly in 2006, people came to the game slowly, but eventually the game started growing exponentially to its noticeably large 6 million account base.