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'''Web data services''' <ref>InfoWorld (June 22, 2009), [http://www.infoworld.com/d/developer-world/kapow-focuses-web-data-services-600 Kapow Focuses on Web Data Services.]</ref> refers to [[service-oriented architecture]] (SOA) applied to data sourced from the [[World Wide Web]] and the Internet as a whole. Web data services enable maximal mashup, reuse, and sharing of [[structured data]] (such as relational tables), semi-structured information (such as Extensible Markup Language (XML) documents), and [[unstructured information]] (such as [[RSS]] feeds, content from [[Web applications]], commercial data from online business sources).
In a Web data services environment, applications may subscribe to and consume information, provide and publish information for others to consume, or both. Applications that can serve as a consumer-subscriber and/or provider-publisher of Web data services include [[mobile computing]], [[Web portal]]s, [[enterprise portals]], online [[business software]], [[social media]], and [[social networks]].<ref>Reuters (June 23, 2009), [http://www.reuters.com/article/pressRelease/idUS113076+23-Jun-2009+PRN20090623 How Data-Driven Enterprise Applications Are Built]</ref> Web data services may support business-to-consumer ([[B2C]]) and business-to-business ([[Business-to-business|B2B]]) information-sharing requirements. Increasingly, enterprises are including Web data services in their SOA implementations, as they integrate mashup-style user-driven information sharing into [[business intelligence]], [[business process management]], [[predictive analytics]], [[content management]], and other applications, according to industry analysts.<ref>Cloud Computing (June 23, 2009) [http://danagardner.sys-con.com/node/1012701 Web Data Gains Some Due Respect.]</ref>
To speed development of Web data services, enterprises can deploy technologies that ease discovery, extraction, movement, transformation, cleansing, normalization, joining, consolidation, access, and presentation of disparate information types from diverse internal sources (such as data warehouses and [[customer relationship management]] (CRM) systems) and external sources (such as commercial market data aggregators).<ref>Kapow Technologies [http://kapowtech.com/index.php/products/kapow-web-data-server Web Data Server.]</ref><ref>Microsoft Developer Network [http://msdn.microsoft.com/en-us/data/bb931106.aspx ADO.NET Data Services.]</ref> Web data services build on industry-standard protocols, interfaces, formats, and integration patterns, such as those used for SOA, Web 2.0, Web-Oriented Architecture, and [[Representational State Transfer]] (REST). In addition to operating over the public Internet, Web data services may run solely within corporate intranets, or across B2B supply chains, or even span hosted software-as-a-service ([[SaaS]]) or [[Cloud computing]] environments.<ref>[http://hinchcliffe.org/archive/2008/02/27/16617.aspx What Is WOA? It's The Future of Service-Oriented Architecture (SOA)]</ref>
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