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The '''extended parallel process model''' ('''EPPM''') is a framework developed by Kim Witte which attempts to predict how individuals will react when confronted with [[fear]] inducing [[Stimulus (psychology)|stimuli]]. It was first published in ''[[Communication Monographs]]'', Volume 59, December 1992; Witte subsequently published an initial test of the model in a later article published in ''[[Communication Monographs]]'' Volume 61, June 1994.
EPPM is based on Leventhal's danger control/ fear control framework and on Roger's [[protection motivation theory]].<ref>https://www.msu.edu/~wittek/fearback.htm</ref> It is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. In order for fear-based campaigns to be effective, they must induce a moderately-high level of fear and a higher level of self-efficacy and response efficacy. When the audience feels that there is a higher level of fear than efficacy, the message is ineffective. ==Kareen==
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'''No Response''' – The severity or susceptibility of the danger was perceived as low.
==Original
*Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59(4), 329-349.
*Witte, K. (1994). Fear control and danger control: A test of the extended parallel process model. Communication Monographs, 61(2), 113-134.
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