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* Embedding of multimedia by the use of clear and straightforward <code>video</code> and <code>audio</code> elements would require less effort than mastering the [[HTML element#Images and objects|<code>object</code>]] element or learning [[ActionScript]] as required by Adobe Flash.{{fact|date=January 2012}}
[[Chief technical officer|CTO]] at [[Opera Software]], [[Håkon Wium Lie]] explained in a
{{quote|I believe very strongly, that we need to agree on some kind of baseline video format if [the video element] is going to succeed. [...] We want a freely implementable open standard to hold the content we put out. That's why we developed the [[Portable Network Graphics|PNG]] image format. [...] PNG [...] came late to the party. Therefore I think it's important that from the beginning we think about this.}}
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