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'''Screen-Smart Device Interaction (SSI)'''
P.C. Ng, K.E. Eun, J. She, M. Baldauf, ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP) TOMCCAP
Volume 13, Issue 4, August 2017.
[http://dl.acm.org/citation.cfm?id=3115933]</ref> is fairly new technology developed as a sub-branch of [[Digital Signage]].
Screen-Smart device Interaction is a set of mobile, networking, signal processing, software and hardware technologies that allows users with [[mobile devices]] (typically cellphones) to connect (using [[QR code|QR]], [[URL]] or any other novel method) to a public screen and interact, control or acquire its content for emerging applications like effective outdoor advertising, event information distributions, out-of-home gaming, etc.<ref>"Convergence of Interactive Displays with Smart Mobile Devices for Effective Advertising: A survey",
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