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Volume 13, Issue 4, August 2017.
[http://dl.acm.org/citation.cfm?id=3115933]</ref> is fairly new technology developed as a sub-branch of [[Digital Signage]].
Screen-Smart device Interaction is a set of mobile, networking, signal processing, software and hardware technologies that allows users with [[mobile devices]] (typically cellphones) to connect (using [[QR code|QR]], [[URL]] or any other novel method) to a public screen and interact, control or acquire its content for emerging applications like effective outdoor advertising, event information distributions, out-of-home gaming, etc.<ref>"Convergence of Interactive Displays with Smart Mobile Devices for Effective Advertising: A survey", ▼
J. She, J. Crowcroft, H. Fu, F. Li, ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP) TOMCCAP ▼
Volume 10, Issue 2, February 2014.▼
[http://dl.acm.org/citation.cfm?id=2557450]</ref> These technologies lets users in any venue use smart mobile devices to answer a poll/survey/quiz, win coupons and even participate in a game.▼
It differs from the [[Second screen]] configuration. The latter typically has the first screen being a big screen and the second screen being the smaller screen of a cellphone. Where the small screen cannot affect or control the big screen. The small screen is often used to provide supplementary data on the content of the big screen. In contrast, SSI is distinguished by the small screen being able to change the flow of information or content on the big screen.
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[[Muzzley]] is a trend in present technology that lets a user in any connected network access the Digital Signage screen using the smartphone. In this scenario, the smartphone keeps adapting its interface according to the experience that the user is having. Muzzley integrates with all the major digital signage manufacturers as well as traditional applications made in standard developing languages as javascript, java, node.js, flash / Action Script and others.
▲In general, Screen-Smart device Interaction is a set of mobile, networking, signal processing, software and hardware technologies that allows users with [[mobile devices]] (typically cellphones) to connect (using [[QR code|QR]], [[URL]] or any other novel method) to a public screen and interact, control or acquire its content for emerging applications like effective outdoor advertising, event information distributions, out-of-home gaming, etc.<ref>"Convergence of Interactive Displays with Smart Mobile Devices for Effective Advertising: A survey",
▲J. She, J. Crowcroft, H. Fu, F. Li, ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP) TOMCCAP
▲Volume 10, Issue 2, February 2014.
▲[http://dl.acm.org/citation.cfm?id=2557450]</ref> These technologies lets users in any venue use smart mobile devices to answer a poll/survey/quiz, win coupons and even participate in a game.
This Image is a schematic description of SSI implementation:
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