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Paid Inclusion is a fee-based model for submitting website listings to search engines. Historically, search engines have allowed webmasters, as well as SEOs and the general public, to freely submit sites for consideration. However, a pattern of abuse began to develop among less-reputable SEO firms, who flooded the engines with non-stop submissions of pages. Analysis of these submissions strained the search engines' capacity, necessitating the creation of artificial limits, including fees.
The fee structure is used by search engines as a filter against superfluous submissions, and also as a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be cataloged on a regular basis. Search engines still offer free submit forms, but make no promises as to the timeliness of the cataloging process through this channel. SEO is often confused with [[spamdexing]], which is the illegal promotion of pages through taking advantage of the search algorithms.
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