ARA is more than just [[Software deployment]] automation – it'sdeployingdeploys applications using structured release automation techniques that allow for an increase in visibility for the whole team.<ref>{{cite book |last=Humble |first=Jez |last2=Farley |first2=David |date=2011 |title=Continuous Delivery: reliable software releases through build, test, and deployment automation |publisher= Pearson Education Inc. |page=255-257 |isbn=978-0-321-60191-9}}</ref> It’sIt the combination ofcombines workload automation and release management tools as they relate to release packages, andas well as movement through different environment within yourthe DevOps pipeline.<ref>{{cite report |title=Market Overview: Application Release Automation Tools |publisher=Forrester |date=2015}}</ref> ARA tools help you regulate your deployments, how youenvironments createare and deploy environmentscreated and whendeployed, and how toand deploywhen releases are deployed.<ref>{{cite report |title=Market Guide for Application Release Automation Solutions |publisher=Gartner |date=20 July 2015}}</ref>
