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# To provide a capability assessment tool that generates specific focus on big data in key organizational areas
# To help guide development milestones
# To avoid pitfalls in establishing and building
Key organizational areas refer to “People, Process and Technology” and the subcomponents include<ref>{{Cite web|url=http://ibmdatamag.com/2014/09/measuring-maturity-of-big-data-initiatives/|title=Measuring maturity of big data initiatives|last=Krishnan|first=|date=2014|website=|archive-url=|archive-date=|dead-url=|access-date=}}</ref> alignment, architecture, data, [[data governance]], delivery, development, measurement, program governance, scope, skills, sponsorship, [[statistical model]]ling, technology, value and visualization.
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