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'''Value network analysis''' ('''VNA''') is a methodology for understanding, using, visualizing, optimizing internal and external [[value network]]s and complex economic ecosystems.<ref>Peppard, Joe, and Anna Rylander. "From value chain to value network:: Insights for mobile operators." ''European Management Journal'' 24.2 (2006): 128-141.</ref><ref>Biem, Alain, and Nathan Caswell. "A Value Network Model for Strategic Analysis." ''HICSS. 2008.''</ref> The methods include visualizing sets of relationships from a dynamic whole systems perspective. Robust network analysis approaches are used for understanding [[value conversion]] of financial and non-financial assets, such as [[intellectual capital]], into other forms of value.<ref name="VA 2008">[[Allee, Verna]]. "Value Network Analysis and Value Conversion of Tangible and Intangible Assets." Journal of Intellectual Capital. Publisher: Emerald Insights, Year: 2008, Volume: 9, Issue: 1, Page: 5 - 24, Digital Object Identifier: {{doi|10.1108/14691930810845777}}</ref>
The value conversion question is critical in both [[social exchange theory]] that considers the cost/benefit returns of informal exchanges and more classical views of [[exchange value]] where there is concern with conversion of value into financial value or price.<ref name="VA 2008"/>
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