Digital reference: Difference between revisions

Revision as of 18:31, 21 September 2017

Revision as of 09:30, 2 November 2017

Line 15:

The rapid global proliferation of information technology (IT) often leaves libraries at a disadvantage in terms of keeping their services current. However, libraries are always striving to understand their user demographics in order to provide the best possible services.<ref name="Chow" /><ref name="Bro">{{cite book |last=Brophy |first=P. |title=The library in the twenty-first century |edition=2nd |place=London |publisher=Facet |year=2007}}</ref> Therefore, libraries continue to take notes from current [[cyberculture]] and are continually incorporating a diversified range of interactive technologies in their service repertoires. Virtual reference represents only one small part of a larger library mission to meet the needs of a new generation, sometimes referred to as the "Google Generation", of users who have grown up with the internet.<ref name="Row">{{cite journal |last=Rowlands |first=I. |title=The Google generation: the information behaviour of the researcher of the future |journal=Aslib Proceedings |volume=60 |issue=4 |pages=290–310 |year=2008 |url=http://www.emeraldinsight.com/journals.htm?articleid=1733495&show=abstract |doi=10.1108/00012530810887953}}</ref> For instance, virtual reference may be used in conjunction with embedded [[Web 2.0]] (online social media such as [[Facebook]], [[YouTube]], [[blogs]], [[del.icio.us]], [[Flickr]], etc.) applications in a library's suite of online services.<ref name="Xiao">{{cite journal |last=Xiao |first=N. |title=Web 2.0 as catalyst: Virtually reaching out to users and connecting them to library resources and services |journal=Issues in Science and Technology Librarianship |volume=55 |issue=Fall |year=2008 |url=http://www.istl.org/08-fall/article2.html}}</ref> As technological innovations continue, libraries will be watching to find new, more personalized ways of interacting with remote reference users.

The range of cost-per-transaction of reference interactions has been found to be large, due to the differences in librarian salaries and infrastructural costs required by reference interviews.<ref>Murfin, Marjorie E. "Cost Analysis of Library Reference Services," Advances in Library Administration and Organization, 11, 1993, pp. 1–36.</ref><ref>Eakin, Lorraine, & Pomerantz, Jeffrey. "[httphttps://dx.doi.org/10.1353/pla.0.0035 Virtual Reference, Real Money: Modeling Costs in Virtual Reference Services]," portal: Libraries and the Academy, 9, 2009, pp. 133-164.</ref>

==Forms of digital reference==

Line 106:

* Lindbloom, M.-C., ''et al.'' (2006) Virtual reference: A reference question is a reference question … or is virtual reference a new reality? New career opportunities for librarians, ''The Reference Librarian'', '''45''' (93), 3-22, [http://www.informaworld.com/openurl?genre=issue&issn=0276-3877&volume=45&issue=93 http://www.informaworld.com/].

* Lipow, A.G. (2002) ''The Virtual Reference Librarian’s Handbook'', Neal-Schuman.

* Pomerantz, J. (2006). [httphttps://dx.doi.org/10.5860/rusq.46n1.45 Collaboration as the Norm in Reference Work]. ''Reference & User Services Quarterly'', 46(1), 45-55.

* Sears, J. (2001) Chat reference service: An analysis of one semester's data, ''Issues in Science and Technology Librarianship'', '''32''' (Fall), [http://www.library.ucsb.edu/istl/01-fall/article2.html http://www.library.ucsb.edu/istl/01-fall/article2.html].