Dual-coding theory: Difference between revisions

Revision as of 21:57, 8 October 2006

Revision as of 01:13, 12 October 2006

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A multimedia presentation that shows multiple visuals such as a the image of a speaker as well as the text that the speaker is reading, such as a series of bullet points, could overwhelm the viewer, depending on the person and the situation, because the viewer must now attend to two images.

Working memory as proposed by [[Alan Baddeley]] includes a two-systempart processing system with a visuospatial sketchpad and a phonological loop which essentially maps to Paivio’s theory.

Dual-coding theories provide a unifying framework for literacy, for [[Reading (activity)|reading]]. When people read written information, dual-coding theories contend that the readers access [[Orthography|orthographic]] and [[Phonology|phonological]] information to recognize [[Word (linguistics)|words]] in the [[text]]. Dual-coding theory is a relatively new subject to the field of literacy.