Search engine optimization: Difference between revisions

Revision as of 21:29, 2 April 2003

Revision as of 19:53, 7 April 2003

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Paid Inclusion is a fee-based model for submitting website listings to search engines. Historically, search engines have allowed webmasters, as well as SEOs and the general public, to freely submit sites for consideration. However, a pattern of abuse began to develop among less-reputable SEO firms, who flooded the engines with non-stop submissions of pages. Analysis of these submissions strained the search engines' capacity, necessitating the creation of artificial limits, including fees.

The fee structure is used by search engines as a filter against superfluous submissions, and also as a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be cataloged on a regular basis. Search engines still offer free submit forms, but make no promises as to the timeliness of the cataloging process through this channel.

SEO is often confused with [[spamdexing]], which is the unwanted promotion of irrelevant pages through taking advantage of the search algorithms. Indeed, many search engine administrators say that any form of search engine optimization used to improve a website's page rank is nothing else than spamdexing.

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