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Users are able to advertise and sponsor their own game on the website by bidding. Users are also able to create gamepasses, which can be used to give consumers perks for buying the gamepass, etc.; "Developer Products", which can be purchased unlimited times, similar to the likes of [[microtransaction]]s and badges, to reward players for doing a certain task. A percentage of the revenue from gamepasses and developer products is given to ''Roblox''.
Roblox is played by using a keyboard's WASD and arrow keys or by using a mouse,
[[File:Robloxian_fourth_generation_male_package.png|thumb|left|A second generation (2.0) ''Roblox'' character (Robloxian), a commonly used package.|alt=One of the default character models|127x127px]]
Roblox allows players to buy, sell and create virtual items. Shirts, T-shirts, and pants can be bought by anyone but only players with Builders Club membership can sell shirts, T-shirts and pants. Only Roblox admins can sell hats, gear, and packages on the platform. Hats with a "Limited" status, or "Limited" hats, can only be sold on the ''Roblox'' catalog with Builders' Club.
Players are allowed to wear at the most 3 hats, 1 shirt, 1 T-shirt and 1 pair of pants, to carry 1 gear item. Players buy items with ''"''Robux", which can be obtained by revenue from games made by the user, revenue made from shirts, t-shirts or pants, revenue from selling "Limited" hats or [[microtransaction]]s. A percentage of the revenue made in "Robux" goes to ''Roblox''.
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In January 2017, Jazwares, a toy fabricator, joined with the Roblox Corporation to create 40 toy minifigures based on [[user generated content]] created by large developers on the platform.<ref>{{cite news|last1=Takahashi|first1=Dean|title=Roblox launches toys based on its user-generated games|url=https://venturebeat.com/2017/01/10/roblox-launches-toys-based-on-its-user-generated-games|accessdate=7 November 2017|publisher=VentureBeat|date=January 10, 2017}}</ref> The toys were announced to the player base of Roblox via their blog, on February 1, 2017.<ref name="introrblx">{{cite news|last1=Baszucki|first1=David|title=Introducing Roblox Toys|url=https://blog.roblox.com/2017/02/introducing-roblox-toys|accessdate=7 November 2017|publisher=ROBLOX Corp.|date=1 February 2017}}</ref> The minifigures had limbs and joints similar to that of [[Lego minifigures]], along with the fact that their limbs and accessories are interchangeable. The first series contained 40 minifigures in all, being sold in sets of three or six, or individual minifigures. All of these sets included a code that could be used to redeem virtual items.<ref name="introrblx" /><ref>{{cite web|title=Matt Dusek|url=http://roblox.jazwares.com/products/matt-dusek|publisher=Jazwares|accessdate=7 November 2017}}</ref>
Later that year in August, Roblox announced the second series of minifigures, introducing 40 more minifigures of characters from popular games on the platform, along with the online avatars of popular developers. There is also a 'blind box', that contains a random minifigure and
== References ==
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