Influence: Science and Practice: Difference between revisions

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the 2003 one is the 4th edition
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This trait has led compliance professionals to provide fake information on what others are doing. Examples of this are staged interviews on television advertisements or "infomercials".
 
Also called "Group think", examples of this are when you see on products like toothpaste "America's #1 Toothpaste" it will subconsciously influence you to buy.
 
Politicians use this all the time, just by having people standing behind them gets them more votes from people watching at home.
 
===Liking===