Subscribers get a set of 50 [[business cards]] that can be given out once someone catches their eye.<ref name=trends>{{cite news |author= |coauthors= |title=Latest dating trends include Web-based calling cards and GPS-powered apps
|url=http://www.nydailynews.com/lifestyle/2010/07/24/2010-07-24_latest_dating_trends_include_webbased_calling_cards_and_gpspowered_apps.html#ixzz0wdT7LZiO |work=[[New York Daily News]] |date=July 23, 2010 |accessdate=2010-08-15 | first=Paulina | last=Reso}}</ref><ref>[http://en.terra.com/dating-relationships/news/cheekd_and_flipme_introduce_dating_cards/hof10740 "Cheek'd and FlipMe! Introduce Dating Cards" - Terra USA]</ref> Each card has an interestinga phrase like "I am totally cooler than your date" or "feel free to stalk me" and an URL to the subscriber's account at the website.<ref name=architect/><ref name=trends/> Recipients of the cards can then look up the profile of the Cheek'd user with the information provided on the card.<ref>{{cite news|author=Jenny Block |title=Fox on Sex: The Art of Flirting|url=http://www.foxnews.com/story/0,2933,598671,00.html?test=faces|accessdate=2010-o8-14|publisher=Fox News|date=August 5, 2010|quote=A company called Cheek’d has come up with an interesting marriage of old school flirting and newfangled technology. Founder Lori Cheek has created a set of subtle, black, business-sized cards that say things like, “i dare you,” “i can break ice with this little card,” “you never know” and “my dog likes your dog.” }}</ref> The intent of the concept is to expand subscriber's dating opportunities beyond the pool of people registered with an online dating service.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>[http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&layout=1&eotf=1&u=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten&sl=auto&tl=en "Business cards for love" - Zeit Online]</ref>
