HTML email: Difference between revisions

Revision as of 15:07, 27 October 2017

Revision as of 18:25, 10 April 2018

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Most graphical [[email client]]s support HTML email, and many default to it. Many of these clients include both a [[GUI]] editor for composing HTML emails and a rendering engine for displaying received HTML emails.

Since its conception, a number of people have vocally opposed all HTML email (and even [[MIME]] itself), for a variety of reasons.<ref>[https://subversion.american.edu/aisaac/notes/htmlmail.htm HTML Email: Whenever Possible, Turn It Off!]</ref> For instance, the [[ASCII Ribbon Campaign]] advocated that all email should be sent in [[ASCII]] text format. The campaign was unsuccessful and was abandoned in 2013.<ref>{{Cite web|title=The Ascii Ribbon Campaign official homepage |url=http://www.asciiribbon.org/ |date=2013-07-25 |access-date=2016-01-30 |deadurl=yes |archiveurl=https://web.archive.org/web/20130725042359/http://www.asciiribbon.org/ |archivedate=25 July 2013 }}</ref><ref>{{Cite web|title = Shutdown of the ASCII ribbon campaign - Pale Moon forum|url = http://forum.palemoon.org/viewtopic.php?f=4&t=2705|website = forum.palemoon.org|access-date = 2016-01-30}}</ref> While still considered inappropriate in many newsgroup postings and mailing lists, its adoption for personal and business mail has only increased over time. Some of those who strongly opposed it when it first came out now see it as mostly harmless.<ref>[http://birdhouse.org/blog/2006/01/15/html-email-the-poll/ HTML Email: The Poll] (Scot Hacker, originator of the much-linked-to ''Why HTML in E-Mail is a Bad Idea'' discusses how his feelings have changed since the 1990s)</ref>

According to surveys by [[online marketing]] companies, adoption of HTML-capable email clients is now nearly universal, with less than 3% reporting that they use text-only clients.<ref>{{Cite web|title=Email Marketing Statistics and Metrics - EmailLabs |url=http://www.emaillabs.com/tools/email-marketing-statistics.html |date=2007-03-29 |access-date=2016-01-30 |quote=HTML has nearly universal adoption among consumers: A Jupiter Research consumer survey found just 3% receive only text email. |deadurl=yes |archiveurl=https://web.archive.org/web/20070329012457/http://www.emaillabs.com/tools/email-marketing-statistics.html |archivedate=29 March 2007 }}</ref> The majority of users prefer to receive HTML emails over plain text.<ref>{{Cite web|title = Real-World Email Client Usage: The Hard Data {{!}} ClickZ|url = https://www.clickz.com/clickz/column/2138714/real-world-email-client-usage-the-hard-data|website = www.clickz.com|access-date = 2016-01-30|last = Grossman|date = 2002-07-09|first = Edward|quote = Do you prefer receiving HTML or text email? HTML: 41.95%, Text: 31.52%, No preference: 26.53%}}</ref><ref>{{Cite web|title = The Science of Email Marketing|url = http://www.slideshare.net/HubSpot/the-science-of-email-marketng/32|website = www.slideshare.net|access-date = 2016-01-30|quote = In what format do you prefer to receive email messages from companies? HTML: 88%, Plain text: 12%}}</ref>